How to write the creative small video advertising copy of WeChat animation?

Generally speaking, the small video you see now has only one title at most. Where is the copy?

The so-called copywriting is closely related to the video content at most, and in this case, how to write the text depends on how to do the video content. Just like building a house, how to build a house depends on how the foundation is laid first. This is a truth.

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Material: quotations from aesthetic feelings (turn)