Removing red before marriage is a traditional custom in ancient China, also known as "putting on rouge". This custom originated from ancient women who needed some special care during confinement, including not letting them wash their faces. In order to make women healthy and beautiful, it is circulated that baking soda or white flour is mixed with water and evenly applied to the face, and then the mask is washed off with water to achieve the effect of cleaning the skin.

The custom of eliminating red is even more prevalent in the palace. Maids in the past dynasties paid great attention to skin, so every time a newly-married woman entered the palace or held any activities, female officials always asked them to get rid of the place where her cheeks were red with excitement. In the palace, there are many ways to eliminate redness and swelling. In addition to facial masks, natural products such as eggs, cucumbers and milk are also used to make beauty products. These precious beauty products can only be used by royal family members.

Although modern women no longer need to get married, the custom of getting married will remain on some occasions. For example, some wedding companies provide pre-marital beauty services for the bride, including red removal, whitening and freckle removal, to ensure that the bride is beautiful and moving on the wedding day. In addition, eliminating redness is one of the marketing points of some cosmetic advertisements. Consumers can achieve the effect of eliminating redness by buying a brand of skin care products.