Current location - Plastic Surgery and Aesthetics Network - Wedding planning company - How to write a sales analysis report
How to write a sales analysis report
(1) Asset-liability structure analysis

The structure of assets and liabilities in the current period and the changes compared with the beginning and the same period of last year, and analyze and explain the reasons for the changes;

(2) Inventory analysis

Analyze the company's production and sales balance according to the product sales rate; Analyze the causes of inventory backlog and the integrity of inventory products; Deal with the analysis of backlog products, including quantity, amount and losses caused.

(3) Analysis of accounts receivable

Analyze the causes and treatment of accounts receivable with a large amount, including the progress of collection or appeal.

Extended data

Specific practice and process of sales forecast analysis

1. Find a specific market to study. Choose a product from the market (be sure to analyze it one by one). Meet with regional managers to find out what their priorities are. These problems may be extensive, including new competitors, regulations, sales support and other issues. Managers may also pay attention to the management of sales work, such as whether to hire more salespeople and how much to spend on advertising support.

2. Use the data accumulated over the years to describe the effective sales efforts in this market over the years. This may be easy to do, just look at your company's records about the relationship between sales volume and coverage, the relationship between sales volume and product advertising, and so on. Or, in some industries, there may be comprehensive information related to the whole industry, which can help you make some inferences.