Chow Tai Fook Jewelry Group Co., Ltd. (HKEx stock code: 1929) was listed on the main board of HKEx on February 20 165438, with the vision of becoming the most reliable jewelry group in the world.
Chow Tai Fook develops steadily in the markets of different customer groups with differentiation strategy, and provides personalized consumption experience. By providing diversified products, services and sales channels, we can meet their needs at different stages of life. The Group's differentiated brand strategy takes Chow Tai Fook's flagship brand as the core, and has successively launched targeted retail experiences, as well as other personalized brands such as HEARTS ON FIRE, ENZO, SOINLOVE, Monologue, etc. Each brand bears the life attitude and personality of different customer groups.
brand
1, Red Heart Burning: 1996, an American high-grade diamond brand famous for its exquisite cutting technology, is "the most perfect diamond in the world".
2. Enzo: a fashionable colored gems brand from 1979.
3.SOINLOVE: Chow Tai Fook Jewelry Group creates a romantic luxury jewelry brand for millennial girls who pursue a tasteful life.
4. Monologue: Combine jewelry with music, interpret different musical elements through jewelry, encourage customers to freely match, shape their own image, and release their personality, attitude and dreams.
The above contents refer to Baidu Encyclopedia-Chow Tai Fook