The quality of diamond ornaments is reflected in its cleanliness, lathe work and so on. Zhang, Ph.D. in Mineralogy, Guangzhou Branch of Chinese Academy of Sciences, and general manager of Guangzhou "Golden Diamond Suiyuan" Jewelry Company, told the reporter that for ordinary people, the purity of diamonds is invisible to the naked eye, that is to say, the quality of diamonds is generally invisible when worn on hands. There are only a lot more diamonds with low clarity than those with high clarity, so the price is lower, which is not inferior in terms of aesthetics. So if it's for the needs of decoration, it's better to buy bigger diamonds for the same money, instead of pursuing the quality of diamonds, so it looks more decent.

Myth 2: excessive pursuit of brand

The pricing of diamond ornaments is not only affected by the weight and quality of diamonds, but also by the brand and sales methods. The prices of the same diamond ornaments sold by different merchants may vary greatly. Many people flock to brand jewelry, thinking that it is the best choice to buy brand-name diamond jewelry for a penny. In fact, many brand-name diamond ornaments and ordinary brands (brands with guaranteed quality) are produced under the same national standard, and from the perspective of high-end stores, ordinary brands have higher entry barriers and strict checks on the quality of diamond ornaments. The high price of brand-name diamond ornaments is more due to the brand advantage, and the processing fee is much higher than that of ordinary brands, thus increasing the price of brand-name diamond ornaments.

Of course, everyone buys diamond ornaments for different purposes. If consumers buy diamond ornaments mainly to preserve value, they should buy large high-quality diamonds, because only diamonds with a carat or more have the function of preserving value.

Myth 3: It is the most cost-effective to buy when promoting sales.

Many people may think that the best time to buy diamond ornaments is holiday promotion. In fact, the promotion is just cheaper than the same period. However, if the price of diamond ornaments is high during this period, then the price will definitely not be low during the promotion period.

In fact, the real purchase time is in summer. Because summer is the off-season of diamond ornaments. Generally speaking, due to the climate, people in the northern hemisphere or China usually choose to get married in winter. Therefore, the wedding climax from September to March will often set off the purchase climax of diamond ornaments. During this period, the raw materials of diamond ornaments are expensive, and the price is naturally not low. If it is not urgent, consumers are advised to avoid the peak season of diamond ornaments and choose the off-season in summer.

Myth 4: It is better to buy loose diamonds.

Usually, the price of bare diamonds (diamonds not inlaid) is uniformly priced, and the price is relatively fixed, but uniformly priced. Moreover, bare diamonds are usually only sold to jewelry experts, and ordinary consumers can't buy bare diamonds. The price of rough diamonds sold in the market has always been higher than its value.