Afs Jeep/ Battlefield Jeep is a men's wear brand. The company was established on 20 1 1 and its headquarters is in Guangdong province. Is a new clothing company focusing on clothing design, production and sales, mainly serving male friends aged 25-45. The Chinese name of the brand "Battlefield Jeep" is also the company's main clothing sales brand.
"Jeep Clothing" was established in Liwei, Guangdong on March 25th, 1999. It only applied to add "production and processing" to its business scope in 2007. Before the change, its business scope has been "the design, sales and agency of clothing, shoes, hats and leather goods".
2. Different brand concepts.
AFS JEEP/ Battlefield JEEP mainly produces high-quality outdoor functional men's wear and high-end casual men's wear. Over the years, we have been adhering to the principle of high-quality materials, service first and continuous innovation, and gradually become the leader of domestic outdoor functional men's wear brands. The professional blue-pattern washing process dyes clothes, and the stable washing fastness and obvious fermentation and grinding of cloth surface produce unique blue-pattern effect.
Jeep men's wear is a brand of men's wear under Jeep Clothing Co., Ltd. The design style of Jeep men's wear products fully embodies the characteristics of personalization, functionality, naturalness, comfort and practicality, and the style and fabric emphasize the functionality and comfort that outdoor sportswear should have. The company has established excellent management concept, marketing concept and enterprise development concept, has first-class design strength, high-quality marketing and management team, and strives to build excellent men's clothing brands.
Extended data
The dispute between "jeep" and "battlefield jeep";
JEEP is a four-wheel drive car with off-road performance produced by Chrysler. In order to follow the development strategy of brand extension, Chrysler gradually extended the JEEP brand to other goods besides cars, such as clothing, shoes and hats, sunglasses and so on. The target consumer groups of "JEEP" clothing launched by Chrysler in China include those who love nature, enjoy adventure and excitement, and are keen on driving.
According to official website of Sheng Yuan Garment Factory, the company has two brands, AFS JEEP and Battlefield JEEP, which are two independent registered trademarks representing two different concepts. The brand of "Battlefield Jeep" shows young people's vigor and enterprising spirit, while the brand of "AFS JEEP" shows men's unrestrained, natural, pioneering and innovative cross-country spirit.
In July, 2008, Sheng Yuan Garment Factory filed an application for trademark registration of "Battlefield Jeep" (No.68595 10) in this case, and it was designated to be used in the 25th category of clothing, T-shirts, baby clothes, shoes and hats.
After the disputed trademark passed the preliminary examination and was announced, Chrysler filed an objection with the Trademark Office of the State Administration for Industry and Commerce (hereinafter referred to as the Trademark Office) on the grounds that the disputed trademark and the cited trademark "JEEP" applied for registration earlier constituted similar trademarks used on the same or similar goods, but the Trademark Office approved the registration of the disputed trademark after examination and adjudication.
It is understood that Chrysler cited six trademarks, four of which were approved for use in the 25th category of clothing, shoes and hats, namely "JEEP" trademarkNo.. 3468 1 1, No.346379, No.344273 and No.579418 (hereinafter collectively referred to as cited trademarks), and two pieces were approved.
Reference link people's network? "Battlefield Jeep" broke down on the road of trademark registration.