Before, Iqiyi apologized for the late-night milk splashing video. Why are you apologizing? Let me take a look at the content of the milk pouring video first. Some time ago, there was a video of pouring milk on the Internet. In the video, someone pours the milk in the bucket into the sewer. This is because they only need to take part in a variety show with a nipple. The incident that you have to pour out so much milk has caused extensive discussion on the whole network, and finally even alarmed the central media, pointing out that you should not blindly idolize, consume rationally and not be extravagant. The video voting program of pouring milk was "Youth has You 3" recorded by iQiyi Investment, so iQiyi issued an apology statement in the middle of the night.

1. This video was recorded and broadcast by iQiyi. As a smash hit network variety show, it has been well received by the majority of girls, and variety shows have always had a tradition of voting for their idols. Therefore, iQiyi chose to print advertisements on bottles, and netizens voted to buy milk to support their idols. Iqiyi recorded and broadcast this variety show, but his voting method ignored some details, so it was condemned by public opinion.

Secondly, this behavior did not prevent iQiyi from printing the voting information on the milk bottle cap for the first time, which has certain disadvantages in itself, because not everyone will just buy a glass of milk to vote. Iqiyi did not anticipate this in advance, which is a mistake in itself. When this problem was discovered, it was not stopped in time, so Qi Yi made a public apology in Weibo and stopped broadcasting Youth with You 3.

Besides iQiyi, Mengniu also issued an apology. This time, it was not only the iQiyi family that apologized, but Mengniu also apologized. This is because the dumped milk is produced by Mengniu, and both Mengniu and iQiyi have indicated that they will rectify their internal products and management, hoping to better serve the people in the future.