With the rise of video marketing, animated short films are favored by more enterprises and governments, and what is favored is its promotion function. In the market environment, driven by interests, the quality of animated short films is mixed, and many unscrupulous companies will claim how good their animations are, and will quote at will in order to let you choose.

1, original

Originality is the key factor to measure the quality of an animated short film. If the content displayed in the animation is original, which is different from other types of animation works, it will give the viewer a bright feeling and attract the viewer's attention instantly. Under the market economy system, the similarity of works is too serious, and the viewer is visually tired. If an animated work can be original in material, production and transition effect, then its quality should be impeccable, which is what Lexus animation has always insisted on.

2. Creative presentation of copywriting

The creativity of copywriting is the key factor to measure the quality of an animated short film. If an animation lacks a good idea, it will lose its soul, so it is very important to show the idea. Copywriting creativity involves post-animation production and post-editing. Without a good shooting script, the following links can't be carried out. Therefore, a creative copy display runs through the backbone of the whole animation and is also the core element to judge the quality of animation.

3. Transitional special effects

This is the part of post-editing, and good transition effect is an important part of the quality of animated short films. Transitional special effects generally come from two aspects: material library and self-development. Now many animation companies make animations from online material libraries, so many contents are the same; The cost of self-development is relatively high, but it also reflects originality and innovation, and the visual impact on the audience is different. Some customers who require high animation quality will ask animation production companies to develop transitional effects themselves, even if the cost is relatively high. Good transition special effects give people a shock and can't help but attract your attention.

It is worth mentioning that some customers equate animation quality with video clarity. Lexus animation points out that 2D animation uses vectors and can output videos in any format. Does not mean that the quality of HD is better than that of SD. It's just a matter of format. The definition of video is mainly based on the needs of customers. We can output video in any format that customers need. Never measure the quality of animation by the clarity of video, which is the cognitive problem of most customers.