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58 Tongcheng and Anjuke released a real estate brokerage report: the proportion of rental business income increased this year.
On June 16, 58 Tongcheng and Anjuke released the Survival Report of One Million Real Estate Agents in 2022 (referred to as the report). The report pointed out that due to the epidemic and other factors, the income of real estate agents has decreased as a whole since 2022. From the perspective of revenue proportion, the proportion of rental business and other business income has increased. Overall, the second-hand housing rental business accounted for 30.6%, which was significantly higher than 17% before the epidemic. Among them, leasing and other income in first-tier cities accounted for as much as 37%. In the future, real estate agents in more innovative with stronger comprehensive ability, better professional knowledge and service products are expected to stand out.

The report pointed out that private domain traffic, short videos and live broadcasts are becoming more and more common. Among them, online and private domain traffic has become the main operating channels of real estate agents at present, and the channels for obtaining customers mainly focus on online promotion and introduction of old customers. With the innovation of technology, more customers are willing to look at houses online through VR technology, and VR technology is also widely used in brokerage operations. In the current market situation, real estate agents mainly focus on the maintenance of housing and customers.

According to the statistics of Anjuke Real Estate Research Institute, the proportion of highly educated real estate agents is increasing year by year. Nearly 40% of brokers are under the age of 30. Real estate agents of all ages are further homogenized, and the proportion of female agents is further improved.

Zhao, secretary-general of Beijing Real Estate Agency Industry Association, said that real estate agents have played an irreplaceable role in promoting housing transactions, speeding up housing circulation, improving housing utility and promoting housing sales. With the transformation, upgrading and structural adjustment of the real estate market, the ranks of real estate brokers are constantly maturing, and the level of specialization and professionalization is constantly improving.