Current location - Plastic Surgery and Aesthetics Network - Wedding planning company - What is wine customization 2.0?
What is wine customization 2.0?
Customized red wine is a kind of "one-on-one" quality service, which means that wine companies tailor drinks with strong personal style for customers from the perspective of quality and image design according to their specific needs.

Compared with ordinary liquor, customized liquor is branded with user's style, which has more personality elements and commemorative significance.

In the customization content, some focus on the customization of wine packaging, some focus on the customization of wine quality, or both. Customers who customize wine packaging can enjoy personalized services such as bottle appearance, greeting and lettering. Customized wine customers can enjoy personalized services such as unique wine recipes and brewing years.

personalized customization

Personalized customization of red wine refers to providing "one-on-one" services to different customers according to their different personalized requirements for red wine products, wine labels and packaging. Consumers choose or customize their own companies to buy their favorite brands, and then provide project design according to consumers' consumption needs, tailor-made for customers, carve the exclusive brand of individuals/enterprises, and perfectly integrate culture and art, life taste with practicality, commemoration and collection. A customized red wine contains the user's thoughts, feelings, values, aesthetic art and so on. It meets the psychological needs of every modern person for the uniqueness, specificity and dignity of consumer goods. In the process of red wine customization, customers can also personally participate in the design process and experience the unique charm of creation and customization.

Nowadays, more and more people choose to customize red wine, and some high-end customized brands are constantly emerging. The process of red wine customization is very simple. Consumers can make their own red wine as long as they tell their own ideas to the customized service providers, and their creativity is endless. Moreover, due to the unique collection value of red wine, customized red wine has both collection commemorative value and extraordinary significance, whether for personal use or as a gift.

Use and classification of customized red wine

Personalized red wine is mainly customized for weddings, birthdays, enterprises and festivals, that is, making a fuss about the label of wine. Wedding wine is to design the photos of the newlyweds on the wine label (at the wedding banquet and on the wedding anniversary); Birthday wine is to design birthday photos on the wine label (for commemorating, drinking at birthday parties and giving birthday gifts), which can be aimed at children, the elderly, friends, relatives and so on. Corporate wine is to print corporate culture, corporate philosophy, CEO's message, sales policies and advertisements on the trademark of the wine through perfect design (gift wine given by the company to customers, gifts of company products sales, welfare of employees on holidays, etc.). ); Festival wine is customized for Valentine's Day, Christmas, Spring Festival and other festivals, and can leave special memories on special occasions. In addition, the first anniversary of marriage, the centenary birthday of children and so on can be customized.

Classification:

Business series: enterprise anniversary celebration, business reception, business gifts, holiday welfare, marketing assistance, customer appreciation. ...

Wedding series: anniversaries, gifts from relatives and friends, collections, friends' wedding gifts, wedding banquets. ...

Festival series: Spring Festival, Dragon Boat Festival, Mid-Autumn Festival, Valentine's Day, Father's Day, Mother's Day, National Day, Teacher's Day and Christmas. ...

Personal series: love confession, birthday, birthday, blessing to friends, promotion and housewarming, surname, constellation story. ...

Campus series: school celebration cocktail party, graduation souvenir, special foreign exchange, special theme activities, special 10th anniversary reunion dinner. ...

Military and political series: government affairs reception, investment invitation reception, exclusive service of organs, award ceremony, holiday welfare. ...