Romantic Tanabata —— Valentine's Day Activity Plan 1 of Tanabata

Theme: Romance, Chinese Valentine's Day, and love in prosperity.

Activity time: August 2 1-27.

Activity 1, Romantic Tanabata Meet Xinglong Queqiao Club.

From August 2 1 to August 27, a large-scale magpie bridge was set up at the north gate of Xinglong Mall. The Magpie Bridge is magnificent and runs through the north and south like a galaxy. Hanfu is prepared for customers on the spot, so that you can dress up and board the Magpie Bridge and experience the loyal love of the Cowherd and the Weaver Girl!

During the activity, customers who spend more than 100 yuan in the mall can participate in the following activities with the shopping receipt:

1, posing as Hanfu Cowherd and Weaver Girl on the Queqiao Bridge, taking a group photo for free.

2. Walk hand in hand on the magpie bridge, love for a long time, and have a happy life.

3. Customers who don't shop can also spend 10 yuan taking photos on the Queqiao Bridge as a souvenir.

4. During the activity, the handicraft shop on the second floor will provide customers with paper crane raw materials free of charge. Customers can hang origami cranes with wishes on the Magpie Bridge to pray for love and happiness. (two per person)

Activity 2: Romantic Qiaoqi Competition: China Valentine's Day, formerly known as Qiaoqi Festival. Begging is begging, cleverness is ingenuity, and begging for wisdom and happiness from the gods.

There are many ways to be clever, such as: testing cleverness with needles, making clever contests for small items, making clever food contests, putting melons and fruits for cleverness, and so on. In order to inherit the classics and interpret the romance, at 7: 07 on the night of Valentine's Day on August 26th, the Qiaqiao Competition on Valentine's Day on Qixi will be staged at the north gate stage of Xinglong Mall, which is very affectionate! Take you into the ancient and beautiful romantic world!

Competition events: wearing the moon, skillfully cutting paper, skillfully cooking, carrying a daughter-in-law contest, singing love songs on Tanabata, and tacit understanding test.

Competition requirements: couples cooperate with each other to complete the above competitions. According to the scores, the first, second and third prizes of tacit understanding will be awarded in turn, and the mystery lover prizes with different values will be awarded!

Now the competition is in hot registration!

Registration method 1: telephone registration, hotline:15941727251.

Registration method 2: SMS registration, edit SMS "Romantic Qixi Qiao Qi Tournament"+couple's name to15941727251.

Registration Method 3: On-site registration at the main service desk on the first floor of Xinglong Mall.

Activity 3 Valentine's Day, a golden show-2065438+00 Valentine's Day series is newly listed.

Valentine's Day gift from the Valentine's Day counter of Xinglong Golden Home.

Romantic Valentine's Day gifts-Couples especially recommend 299-799 yuan/piece of gold rings (happiness ring, oath ring, blessing ring).

Dream Collection Gifts-Couple Pendant

Bless your lover-gold necklace and bracelet

Activity 4 Romantic Tanabata Love in Golden Autumn 100 Couples Costume Matching Competition

From 2 1-25, customers can randomly choose Xinglong clothing in clothing, shoes, hats and knitting malls, match a pair of "rich women", take photos in the mall and choose at the same time. On the night of Valentine's Day on 26th, the selected matching costume contestants won awards at the North Gate Stage.

Award setting:

First prize diamond lover 1 a prize with a face value of 299 yuan; Six pairs of second prize gold lovers, one for each pair of 99 yuan Prize.

Activities in various shopping malls:

Gourmet Shopping Center: Romantic Qixi Festival-Celebrating Valentine's Day in China

First, the couple's chocolate conference, jelly conference and red wine conference.

Buy chocolate gift boxes and send roses for Valentine's Day activities on Tanabata, and pack them for free.

On the same day of shopping in the market, 50 yuan and 9.9 yuan can exchange a bag of imported chocolates. Exchange place: food store, imported food store

Famous shopping malls:

First, Valentine's Day gold for Valentine's Day

The price of thousands of gold ornaments in the Golden House is 235.99 yuan per gram.

Second, Valentine's Day lovers come to meet, and the winning number jewelry has four major contributions:

3. Diamonds for Lovers-Love Will Prosper Forever Jewelry Couples Ring Exhibition

4. Xinglong Jewelry, K Gold and Ring Exhibition:

Five, Xinglong makeup-dress up the perfect lover

Six, Xinglong couple watches witness love every second

Shoes, hats and shopping centers:

1, Valentine's Day romantic gift

In the autumn of 2009, new shoes went on the market, and more than 300 pairs of shoes were sent to fashion couples.

Wonderful life, draw from now on-making painted shoes for couples on the spot (location: main road of shoe city)

2. Wrap "love" on Valentine's Day.

Customers who buy bags in luggage cabinets on Valentine's Day on Tanabata will be given pure leather wallets or belts when their credit cards are full in 200 yuan;

Valentine's Day meets men's "waist needs" and improves women's taste. Buy brand belt full 100 minus 2 1.

Department store:

A thousand miles of marriage is a line: two customers choose one of the red lines at the same time. If the end of the red line is tied to the same doll, it is a prize. 10 yuan won the prize for three times, and sent exquisite gifts. Venue: West Terrace on the second floor

Clothing store:

Tanabata Valentine's Day Romantic Valentine's Day

Autumn clothes are on the market.

Ai zai Qiu Jin wedding service recommended clothes

Knitting mall:

Romantic Tanabata-underwear expression;

1, Manifen, Ivis, Isela 200 minus 40.

2, "ancient and modern" brand, large-scale sale 30- 150 yuan.

3. In 2009, new underwear was launched.

Second, the romantic Tanabata-a deep leisure love: the promotion of leisure couples' suits

The second part of the second season of home appliance decoration festival

Activity time: August 2 1-27.

Activity content: the storm of trade-in of all categories of Xinglong household appliances, with the highest value of 1 1,000 yuan;

Redeem all brands and enjoy the after-sales service stipulated by the National Three Guarantees Law.

Old household appliances can participate in trade-in activities regardless of brand and quality;

From now on, every Saturday is home appliance trade-in day, and customers can participate in trade-in every week;

Activity 2: 100 prototype big discount, giving real benefits to the people, subsidizing home appliances to the countryside, and buying complete sets of home appliances is more economical.

A new refrigerator to fly to the countryside and a card to return to 50 yuan Xinglong.

Activity 3: 10000 pieces of home appliances give back a great surprise gift.

On August 2 1, a large outdoor store was set up in the south of the East Gate, and 100 prototypes were exhibited at ultra-low price.

Students can get a refund of 100 yuan (except special products) when they buy mobile digital computer products with their student ID cards.

On August 26th, Chinese Valentine's Day, couples' mobile phones are highly recommended.

Programme of activities 2

Planning premise:

Tanabata (the seventh day of the seventh lunar month, the Gregorian calendar 19 August), as a festival for young people, although the time is still short, the ancient love legends behind it have a long historical and cultural background and are relished by the world. In the hot season of summer clothes, we should make better use of this romantic holiday selling point while doing a good job in commodity promotion, so as to effectively promote sales and improve the cultural taste and brand charm of enterprises.

First, the theme of the event: "Tanabata-Love you and me" special planning+"Dressing up" cool summer.

Second, the activity time: August 4th to September 2nd.

Three. Activity list:

Sp Serial Number Activity Time Remarks

1 Rose Warm Heart "Art" 8. 12~8. 19 Mainly renting counters.

2. Lip-tooth contact, trapping the perfect lover 8. 12~8. 19 public participation in sexual activities.

3 "changing clothes" in cool summer 8.04~9.02 promotion washing activities

Pr 1 Boldly Show Love and Sing Loudly —— Love Song Creation Award for Talented Persons and Beautiful Women 8. 12~8. 19 Mass Participation in Activities.

Commodity sp activity

Sp activity 1: rose confession, cleverly giving the heart "art"

Activity time: 8. 12~8. 19

Plane:

Activity content:

1. Order flowers above 300 yuan in our "Urban Flower Town" natural workshop, and you can enjoy free "door-to-door" service to send your love and blessings to your lover! (Reservation must be made one day in advance);

2. The flower shop has imported packaging materials and provides all kinds of European exquisite packaging services;

3. During the activity, we will hire a famous western pastry chef in Guangzhou to make "Love Chocolate" on the spot, which is the best love gift. Don't miss it!

Cooperation department:

1. Each floor conveys the activity content to the shopping guide in the morning and evening, and ensures that the shopping guide is familiar with the activity content and reminds customers to participate in the activity when shopping;

2. The Planning Department integrates activity resources and promotes packaging as a whole.

Sp Activity 2: Lip-to-lip contact, trapping the perfect lover

Activity time: 8. 12~8. 19

Activity content:

During the activity, after spending all the money in 200 yuan, you can exchange a "Lip Print Lover Card" at the service desk on the first floor with the computer receipt, leaving a love mark, and you can get a limited edition condom of Dulux and a set of "Skin Cleansing and Moisturizing Couple Experience Set" at the cosmetics counter while stocks last!

Sp Activity 3: Change clothes in cool summer.

Activity time: 8.04~9.02

Activity content:

Seasonal shopping: counters for leather shoes (summer shoes) on the first floor, clothes on the second floor and sportswear on the third floor should be the focus of publicity and participation in this activity. Each counter will focus on selling out-of-season goods with a discount of 3% or less, and the promotional information reported by each business department shall not exceed 50% in principle; All counters selling seasonal goods must have sufficient supply to form the scale and atmosphere of "special sale".

Activity details:

1. The business department must ask the counter for the brand name, original price, current price and discount (less than 30% discount is appropriate, but not more than 50% discount in principle) before August 1, and submit it to the planning department in form; Please carefully check the brand name and discount information before submitting the promotion information, and submit it after being signed by the manager. Except in special circumstances, the publicity content shall not be changed at will; Ask suppliers for their opinions on the activities and coordinate the expenses.

2. The planning department integrates according to the reports of various ministries and commissions, and selects information with shocking and influential power for key publicity and promotion.

3. All business departments and business departments should conduct spot checks on all counters to ensure the authenticity of promotional commodity prices and prevent price increases and discounts; And urged all counters in the area to prepare sufficient supply in advance.

Commodity public relations activities

Public relations activity 1: show your love boldly and sing loudly-the love song creation award for talented people and beautiful women

Activity time: 8. 12~8. 19

Activity content:

Any "talented person and beautiful woman" who thinks he has creative talent and dares to show himself can sign up (single person, double person or trio); Participants will send the recorded audio files to our email, and we will select the winners of 10 teams. The top three will receive our gift certificates, and the rest will receive exquisite gift sets. Please indicate the name, gender, age, ID number and effective contact information of the contestants. My mobile phone number is the best, so that we can inform you of the winning news in time! )

Coordination of activities:

1. The floor should convey the activity content to the shopping guide in the morning and evening, so that the shopping guide must be familiar with the activity content and remind customers to participate in the activity when shopping;

2. The Operation Department contacts the supplier for sponsorship;

3. The planning department comprehensively integrates the event information to facilitate the promotion and packaging of the event.

IV. Cost Budget (USA):