Compared with ordinary liquor, customized liquor is branded with user's style, which has more personality elements and commemorative significance.
In the customization content, some focus on the customization of wine packaging, some focus on the customization of wine quality, or both. Customers who customize wine packaging can enjoy personalized services such as bottle appearance, greeting and lettering. Customized wine customers can enjoy personalized services such as unique wine recipes and brewing years.
Whether focusing on packaging customization or wine quality customization, customized wine has some common characteristics.
insufficient
Customized wine is made to meet specific customers, which has extremely strict requirements on brewing resources and brewing technology, covering exquisite brewing technology and quality service; At the same time, due to the personalized intervention of customized customers, each bottle of customized wine is a unique and unrepeatable treasure.
complexity
Custom-made wine is not mass-produced wine, all production processes are pursuing the ultimate at all costs, and the process is not tired of complexity and precision; Custom-made wine is also composed of different value levels of material and immaterial, so custom-made wine is quite delicate and complicated in technology and taste.
comprehensiveness
Customers' consumption of customized wine is not only the consumption of wine products, but also the taste of an art, the consumption of a culture and the enjoyment of a service. Custom-made wine can make the customizer show an unrepeatable identity, and at the same time, as an intangible cultural symbol, it is the carrier of the customizer's personal taste extension and value display.
privacy
Customized wine is not a mass consumer product, nor is it a dominant consumption symbol. The consumption culture of custom-made wine is a kind of circle culture, and consumers and consumption behaviors are relatively more private, which is also the charm of "mystery" and "legend" of custom-made wine.
artistry
Custom-made wine is a kind of luxury consumer goods, but it is also a precious and rare work of art. It presents the artistic beauty of China's traditional wine-making skills that have been passed down for hundreds of years from both material and intangible aspects, and its appearance packaging fully embodies the personalized custom design, so custom-made wine is a work of art that perfectly presents cultural taste from the inside out.
value added
Customized wine has investment and collection value since its birth. With the increase of storage life of customized wine, the quality of its original wine lasts forever. Only a very limited quantity is produced every year, and the global limit also ensures the further improvement of its value.
3 classification
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Divided by customized content
According to the different customized contents, customized wines can be divided into two categories:
Packaging customized wine: both packaging and wine are provided by suppliers, who design packaging for customers and provide personalized service customization such as bottle appearance, greetings and lettering, but the brand name belongs to customers. This custom-made wine has high cultural and artistic content and strict requirements on wine quality.
Custom-made wine: this kind of wine mainly provides wine, and the packaging and other things are determined by the customers themselves, and the brewing process and formula, brewing and quality control are stricter than ordinary wine.
To customize group division
Personal customized wine: it has a strong personal color, and the quality and packaging style of the wine are in line with personal preferences. Names, greetings, etc. Are integrated into the wine box, whether it is to enjoy or give gifts, are symbols of taste.
Custom-made wine: wine specially customized by enterprises and institutions in order to improve or expand their popularity, increase the market share of products, and obtain higher sales performance and profits in business or business activities. The wine has the logo of enterprises and institutions, incorporates the elements of corporate culture, is a vivid embodiment of corporate brand image, is the window of enterprises, and has good practical value.
Wine customized for social groups: wine is a good messenger for social groups to socialize and communicate by integrating elements such as group ideas.
According to wine varieties
1. white wine.
2. wine.
3. Yellow rice wine.
Classification by wine quality
At present, the mainstream wines are: 1. Maotai flavor type, 2. Luzhou-flavor and 3. Fragrant type.
Classification by wine use
1. Celebration and wedding wine: the package contains information such as celebration, wedding date and greetings, which is quite memorable.
2. Shoujiu: The customized wine is marked with the date and language of birthday. On the packaging, the quality and design style of the wine are also consistent with the birthday.
3. Commemorative wine: generally, it is a holiday commemorative wine, such as National Day and Mid-Autumn Festival commemorative wine.
4. Treasured wine: No matter from brewing or design, it is ingenious, strives for perfection and is suitable for collection.
5. Enjoy wine by yourself: for self-tasting, with strong personal style.