Why is the flower shop business so difficult now?
The pace of life of modern people is getting faster and faster, and time is getting more and more urgent. It's hard to catch customers. The needs of customers are becoming more and more personalized and the differences are becoming more and more obvious. Flower shops always ignore the most basic needs.
Many flower shops do not specialize in flowers. They want both high-end customers and basic customers. When purchasing goods, we should consider the needs of high-end customers and avoid the affordability of basic customers. As a result, the final spending can't meet the needs of high-end customers or the basic customers can't spend it. As a result, they lose money and don't stay.
So how to run a flower shop well?
Many flower shops are complaining that there are no customers in the store and old customers don't come. Is there something wrong with the customer not wanting to come? This is because your customers have begun to look for better ways to buy flowers, and only you are still waiting for customers to come to the store, which is often called "waiting for sales". To put it mildly, this way will make the flower shop business more and more now.
Every time I pass by the flower shop market, I always hear the voice, "Business is so difficult now, and there are so few people today." "It's raining again, and no customers have entered the store to buy flowers!" And think about it, can these really be the reasons for your bad business? There are also some flower shops, the market is the same as the weather, but the business is still not delayed. Why? Are his flowers better than yours? Don't! Will he put in a good word? Not really! The real reason is that you still lack a drainage method and a good management method.
Come and share a true story about me, I hope it will help you!
A friend of mine has been running a physical flower shop for 8 years, and has experienced many ups and downs along the way, especially in recent years. Recently, I heard that his business was booming, so I asked the reason: "Why is your flower shop doing so well?" Originally, he didn't want to tell me Under my repeated pestering, he finally told me that he didn't pay much attention because he saw a platform called Flower Shop Network on the Internet. He just thought it was good to sell flowers in another channel, and then he settled in his own flower shop. And he said that not long after he moved in, someone taught me how to use it. On it, I can upload the flowers in the store myself, and the price is set by myself. Unexpectedly, this has something to do with some.
At present, the profit margin of flower shop market is still good.
Generally speaking, the gross profit of the flower industry will generally exceed 60%. After deducting the monthly rent, utilities, employee salaries, miscellaneous fees and taxes, the net profit is still considerable. For a person who doesn't want to work for his boss again, if he starts a flower shop, the profit brought by the flower shop can be much higher than the salary opened by the boss. If you do well, you can earn back your house and buy a joint venture car or more in a year or two.