Poster classification
1, in-store poster
In-store posters are usually used in commercial storefronts for in-store decoration and publicity. The design of posters in the store needs to take into account the overall style, color and business content of the store, and strive to integrate with the environment.
2, investment posters
Merchant posters usually aim at commercial publicity, and use eye-catching visual effects to promote a certain commodity or service. The design of investment promotion poster should be clear about its business theme, and at the same time, it should pay attention to highlighting the key points in the application of copywriting, not too fancy.
3. Exhibition poster
Exhibition posters are mainly used to promote exhibitions and are often distributed in streets, theaters, exhibitions, business districts, stations, docks, parks and other public places. It has the function of spreading information, involving a wide range of content, rich artistic expression and strong farsightedness effect.
4. Plane poster
Graphic poster design is different from poster design, it is a single and independent poster advertising copy, and poster design contains a sense of three-dimensional sense and time staggered, giving people an immersive idea, which often needs more abstract expression. Without certain design skills, it is difficult to achieve pleasant results. Graphic poster design is not so restrictive, it can be matched with a pen, as long as it can express the main body of publicity, it will play the role of poster publicity. Therefore, the graphic poster design is a kind of pictorial with low cost and strong appreciation, which is more in line with the favor of modern advertising industry.
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At present, the price of a design poster is around 3-5 yuan, mainly depending on customer demand. Because the propaganda purpose of posters is to better promote enterprises or products, and the design of posters is to better let the public know and understand the image of enterprises. The design must be simple and generous, so that people can understand it at a glance and understand it easily. It should be able to highlight the most important content and be seen by users at the first time. It should be able to bring the most comprehensive help and cognition to users in the shortest time. If carefully designed, it will enhance users' trust in products or services, thus improving work efficiency and making users willing to choose. This is also a key element in poster design, which can better convey what you want to express and make products or services more acceptable to people.
How much is a personal poster? Generally speaking, about 300-500 yuan per square meter is a common publicity scheme, but for businesses. The charging standard of poster design is based on design time, design cycle and design visual effect. Generally, the price of poster design is determined according to the designer's level, the visual effect required by the design and the time required. The time required by designers of different levels is different. The third criterion is to understand the design of the publicity page. A poster often contains countless elements, which need the designer's careful design, layout, fonts, graphics, and should also include its content. Therefore, before designing a poster, we should fully investigate the target users of the poster and understand their aesthetic standards.