The advertisement "A diamond is forever" is literally translated as "A diamond is forever" in English, which has far-reaching significance in China. The same meaning can be translated as "A diamond is forever, a forever".

In the 20th century, it became the most classic advertising language in Chinese mainland, which resounded around the world like a nuclear explosion of love. In ancient eastern China, this sentence is even more meaningful. In just 19 years, it has completely changed the traditional custom of China people wearing gold and jade at their wedding, and a diamond ring has become the most beautiful token of their love.

This advertising slogan was used by jeweler De Beers in 195 1. At that time, in order to enter the China market, De Beers planned the stunt of "selling diamonds for love", which was a great success in China. That is to say, from then on, a square wedding ring and a diamond ring symbolize the eternal love that goes deep into the hearts of China people!

What do you mean, "Diamonds last forever, Diamonds last forever"?

A simple advertisement perfectly summarizes the characteristics of diamonds. "Diamonds last forever" means eternity, which refers to the hard and stable chemical properties of diamonds. The composition of diamond is elemental carbon, which is inert at room temperature, so it is difficult to react with other substances, even if it is exposed to some chemicals for a long time, it is difficult to be damaged and corroded.

Diamond is recognized as the hardest substance in the world, and its Mohs hardness is 10, so some industries use diamonds to cut all kinds of hard materials. It is precisely because of these characteristics that the "eternity" of diamonds is perfectly interpreted.

A diamond is not only for wearing, but also passed down as a "family heirloom" like jade and ruby. Diamonds have the ability to invest. Some diamond lots are often seen in several major auction houses in the world and snapped up by rich people all over the world. If you pay attention to the information of international auction houses, you can find that diamonds are "frequent visitors" in the auction market and are often sold at high prices.