The original intention of the title refers to a piece of audio-visual materials used at the beginning of a film, TV column or TV series, which is used to create an atmosphere, set off the momentum and present the name, development unit and information of the work. With the popularization of computers, especially the development of multimedia technology, the concept of appellation has been extended to all fields of social life. For example, multimedia display systems, websites, games, various teaching courseware, DV materials, etc. Are inseparable from the production of the title. Because the first impression left by the film title to the audience shows the style and momentum of the work as a whole and shows the production level and quality of the work, the film title has a very important influence on the whole system.