Current location - Plastic Surgery and Aesthetics Network - Wedding planning company - How are the items in the supermarket placed?
How are the items in the supermarket placed?
Methods/steps

In order to make the goods easy to see, customers will only stay in the store for 20-30 minutes at most, so when customers enter the store, they will first consider whether there is anything I want in the store, so the store must meet the basic requirements of complete items to retain customers. In addition, we must grasp the principle of easy to see, because even if there are goods that customers want in the store, they may lose business opportunities because they are difficult to find. The so-called "easy to see" here means "the front of the label is not blocked by other goods". In addition, the goods should not be placed in scaffolding, and should be placed neatly forward. The goods in the middle section should be placed vertically, and the goods in the lower section should be placed horizontally with the labels facing up.

Goods are easy to get. When shopping, customers will confirm the goods before buying, so it is as important to get them easily as to buy them. Therefore, we must pay special attention to remind tall male employees to display the goods too high for most women to get the goods. In addition, we must pay attention to the principle of easy to take and put, and avoid destroying the whole display with only one commodity.

It's easy to identify the location of goods, as long as you do it with a little care, such as posting the layout of various departments in the store and displaying kanban in different categories in the posting of Japanese distribution departments.

Display shelves are often filled with goods to show a sense of quantity. This practice can increase the turnover by more than 25%, and the scaffolding is empty, which not only wastes space, but also directly shows the weakness of its goods to customers.

Related goods are put together.

For example, beer, lid openers and cups can be placed side by side on the shelves, so that customers will think about whether to buy lid openers or cups when buying beer. This method can increase turnover.

The main product in front of the supermarket has the lowest profit. Most supermarkets attach great importance to the entrance, because it is the first place customers see when they step into the shopping area. The goods on the bottom shelf are more cost-effective. The goods in floats are the cheapest, followed by those placed at both ends of the shelves, and then the goods with low-priced labels on ordinary shelves.