This part mainly solves two problems: determining the theme of activities and packaging activities. Is it a price reduction? Price discount? A gift? Lucky draw? Gift certificate? Service promotion? Demonstration and promotion? Consumer credit? Or other promotional tools? What kind of promotion tools and themes to choose should take into account the objectives, competitive conditions and environment of the activity, as well as the budget and distribution of promotion expenses.

After determining the theme, it is necessary to "pull the tiger skin as a banner" as artistically as possible, dilute the commercial purpose of promotion, and make the activity closer to consumers and more impress them. Generally speaking, children's wear is a dual consumer group, so for parents, the theme of "environmental protection, health care and intelligence" may be highlighted to a great extent, while for direct consumers-children, they are often interested in the theme of "fun and fantasy".

It is worth noting that this part is the core part of the promotion plan. We should strive for innovation, make the activity shocking and exclusive, make people really willing to buy your children's wear products, and at least remember your brand characteristics.