Nowadays, young people choose wedding companies to be more personalized and diversified, and wedding companies should also find their own C position in order to obtain better marketing effects.

1. Find your own position first, spread the value, make potential users associate with each other and produce singing skills.

For example, the marriage groups in first-tier cities are relatively mature and pursue personalized weddings, such as island tours and European dream castle themes. In the content of communication, in addition to highlighting emotional stories and value propositions, it also highlights its own differentiated highlights. For example, what kind of team do you have to create a unique wedding for customers and attract users more?

2. Secondly, develop online and offline marketing strategies.

Deeply cultivate in new media platforms, such as Tik Tok, Aauto Quicker, Little Red Book and WeChat. By planning short video communication, emotional stories about love create topic communication, such as combining the most in-depth wedding highlights of stars, winning the likes and surprises of the other half and relatives and friends in a dream wedding. , create brand highlights, spread market strategies, and let users quickly understand the brand.

3. Cross-industry cooperation: cooperation with jewelry, wedding dress making, wedding holiday travel companies, etc. To broaden the potential high-quality population and achieve the effect of 1+ 1 > 2.

4. Recommended by old customers

Serve existing users well and broaden business scope, such as taking maternity photos. Give old customers a recommendation mechanism to recommend new customers to products and services, which can also be used for the next shooting discount. If the customer's reputation is more credible than what they say, you can increase the number of high-quality new customers.