1. The authentication method is different: the manufacturer refers to the store operated by the manufacturer; The official flagship store refers to the flagship store officially recognized by the manufacturer.

2. Different sales methods: Direct stores are suppliers of sales platforms; The official flagship store is a store opened by a brand, which symbolizes the brand.

3. Different sales channels: direct sales refer to the sales made by manufacturers to stores, and then sold by stores to consumers; The official flagship store is sold by manufacturers to consumers.

4. Different logistics: Direct stores purchase goods from merchants and put them in warehouses. They use their own logistics distribution, which is faster. If there is a problem, it will be replaced when picking up items at home; Official flagship stores are generally settled businesses with third-party logistics, which will be slower.

5. Different gross profit: the direct store has low profit and long account period; There are no fakes in the official flagship store, and the profits are relatively high.