The logo continues the brand spirit of Yuexiu, with gold as the main color, showing the sense of Excellence that Yuexiu brand should have. Gold is the most lustrous color and the supreme pure color in nature. It is the color of the sun, representing warmth and happiness, and it also has the mind and tolerance to shine the world and moisten everything.

The shape of logo shows the trend of Kun Peng flying high. Since ancient times, Kun Peng has been working hard and ambitious. The overall logo conveys the "transcendence" intention of Yuexiu brand; "Wing of Kunpeng" consists of three speed lines, which enhances the momentum and rhythm of the logo and shows the brand connotation of Yuexiu brand's courage to innovate and constantly surpass.