I have studied the case of Wang Laoji, and I think the biggest deficiency is that there is no obvious difference between red cans and Tetra Pak, which leads to making wedding clothes for others.

Specifically, if you have studied Wang Laoji, you will know that Wang Laoji in the red jar belongs to Jiaduobao and Wang Laoji in the green carton belongs to another company. Two companies use the same name. Most people will think that this is the same company, but it is not.

Wang Lao Ji's advertising craze is true. There are many people who drink Wang Laoji in the city, but in the second and third tier cities, you will find many people who drink green Wang Laoji. There are two reasons: First, the brand difference is not obvious. There is no advertisement saying that the green Wang Laoji is not Jiaduobao, so playing a lot of advertisements is equivalent to advertising the green Wang Laoji; Secondly, the price of red cans is more expensive than that of green cans, and some urbanites often choose to buy cheap ones without knowing the difference;

Therefore, the red Wang Laoji of Jiaduobao became the king with 450 million yuan, but it seems to be advertising with the green Wang Laoji, and generally advertising to others for free. The other party will not distribute the money earned to Jiaduobao. Isn't it obvious?