1. Location: Although South Street is located in the city center, with the development of the city, the commercial center gradually shifts to the city center and the new urban area, and the geographical location of South Street gradually loses its advantage. In addition, due to the growing competitiveness of surrounding business districts, consumers' shopping needs have shifted to other business districts, further reducing the commercial vitality of South Street.
2. Business environment: With the passage of time, the business environment of South Street has gradually deteriorated. Poor business management has led to the gradual disappearance of the business atmosphere and the decline in attractiveness. At the same time, the rise of e-commerce has also made more and more consumers choose online shopping, further reducing the sales of physical stores in Nanjie.
3. Traffic conditions: The traffic conditions in South Street are not ideal, and there is no convenient public transportation, so consumers are unwilling to go.
4. Marketing strategy: The businesses in Nanjie lack innovation in marketing strategy, unable to keep up with the changes in the market in time, unable to meet the needs of consumers, leading to the gradual decline of consumers' interest in Nanjie.
5. Service quality: The merchants have problems in service quality. If they can't provide high-quality services, it will be difficult to retain consumers.
6. Brand building: The businesses in Nanjie lack investment in brand building and have not formed their own brand image, so it is difficult to stand out in the fierce market competition.
Generally speaking, there are many reasons why Changzhou South Street is deserted, including geographical location, business environment, traffic conditions, marketing strategy, service quality and brand building.