Jin Jiu is the abbreviation of Tianjin Jin Jiu Group Co., Ltd., and Tianjin Jin Jiu Group Co., Ltd. is the largest liquor brewing enterprise in Tianjin and one of the national backbone enterprises. Tianjin Brewery was established in 1952, and it is the only brewery in North China that is listed in the national key project.
After development, Tianjin Jin Jiu Group has become a standardized brewing enterprise with comprehensive technology, complete equipment and balanced brewing, filling, warehousing and management capabilities. The national second-class enterprise, one of the top 50 enterprises in China liquor industry, passed the ISO9002 quality management certification.
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corporate culture
Under the guidance of the famous brand strategy, Jin Jiu quickly established a number of product line combinations with Jin Jiu as the main brand and Jinwei Laojiu as the sub-brand, and realized the full-price and multi-product intensive coverage product line from low-end to high-end, and successively developed different grades of Jin Jiu.
With the extension and development of middle and high-grade product lines, we have developed "Baodi", "Jinbianfeng", "Supreme Bianfeng" and Maotai-flavor noble tribute wine. At the same time, improve the serialization of low-priced products.
The launch of wine series for wedding banquets, such as Bainianhaohe, Longfeng Chengxiang, and Tianjin-flavored old wine series with street culture, such as paper-cut Tianjin-flavored wine, Tianjin-flavored small wine, altar-loaded old wine and Tianjin-flavored special wine, indicates that Tianjin wine industry has entered the diversified field of China wine industry.
Now, Jin Jiu has become the favorite of people on the Golden Gate wine table. The market coverage rate of high-grade liquor in Tianjin is over 90%, and almost all restaurants have traces of Jin Jiu, so-called "no store, no Tianjin".