Take the opportunity of "Valentine's Day" to launch special offers and live theme shows for different groups of people to enhance brand awareness, establish corporate image and promote jewelry sales.
Theme: Destined to be "golden", accompanied by China.
I-word duration
Venue: Counter of Cuihua Gold Shop, Ginza Mall.
Activity content
I. Publicity activities
Time: August1-August 2.
1. Bride special offer
Cooperate with Xinbei Wedding Photography Shop to launch preferential packages for women who are about to have a wedding. Buy "Sanjin" jewelry at Cuihua Gold Store, and you can get a New North Wedding Voucher (guaranteed minimum discount). If you take a wedding photo in Xinbei, Xinbei will have the lowest discount coupon in Cuihua Jindian to attract customers and enjoy customer resources.
2. Send roses or sterling silver jewelry
During the activity, if you buy gold with the amount of 1999 yuan, you will get a pair of sterling silver jewelry or some roses.
Remarks: the clerk of Cuihua should register well. You need to contact the flower shop in advance to buy roses.
3. Free card processing
Customers who visit Cuihua Gold Store on Valentine's Day can apply for membership cards free of charge and enjoy corresponding discounts. (You can get a 6-7 discount when you buy diamonds on the same day)
4. Parent-child plan
Put some plush toys that children like in the children's silver jewelry area. You can get one for free if you buy 999 yuan of gold, and you can get one if you buy 200 yuan children's silver jewelry plus 1 yuan.
Second, on-site activities
Time: February1March-February 14.
1. Gold Underwear Show
3-4 models are displayed in the shopping mall in golden underwear of Cuihua Jindian. (The runway position is waiting for the approval of the mall)
2. Body painting
The body painting style designed by the advertising company should fit the Valentine's Day theme and the image of Cuihua Gold Store as a whole.
3. Interactive procedures
The emcee of the advertising company will host live interactive programs and design fresh games to attract customers. Winners will receive a small Valentine's Day gift from Cuihua Gold Store, and the master of ceremonies will organize a live lottery.
4. "Love Language" Wall
Prepare a blackboard and some sticky paper, and decorate a beautiful Valentine's Day background on the blackboard. Passers-by can write down their confessions to their loved ones on small notes and stick them on the blackboard.
Activity site layout
The showcase is decorated with romantic and magical colored yarns, and high-grade romantic balls and ribbons are hung.
A heart-shaped happiness door is placed at the small cross in front of the booth, so that guests can feel the warm atmosphere as soon as they enter the booth.
Small speaker, high sound quality, no space, shocking sound.
Budget: The Gate of Happiness: 100 Yuan/set x2 =200 yuan.
Magic yarn: 25 yuan/meter (calculated according to actual size)
Romantic ball: 35 yuan/piece (according to actual quantity)
Ribbon: 15 yuan/strip (according to actual quantity)
Activity publicity
First, the SMS platform. From July 25th, SMS will be sent once a day, with different contents, and the activity notice will be sent to the target customers through intensive SMS.
Second, distribute publicity pages. The contents included in the leaflet include: Valentine's Day promotion activities of Cuihua Gold Shop, gold underwear display of Russian models on that day, and on-site prize-winning interaction. From July 25, leaflets will be distributed in major shopping malls and places with high traffic.
Third, online publicity. Publish relevant information on Baidu's "Puyang Bar", "58 City" and "Oilfield Information Port Forum" and other free websites.
Fourth, media participation. On the day of the event, media reporters with large subscriptions such as Puyang Morning Post and Puyang Radio and Television News were invited to write press releases to expand the visibility and influence of the event.
Get ready.
First, the gold underwear show. After the mall is approved, contact the headquarters to apply for props and contact the advertising company to make an appointment for Russian models.
Second, determine the preferential items. After the goods are updated, the specific contents of Valentine's Day offers and cooperative merchants' offers will be formulated.
Third, advertising companies submit interactive programs and preside over the process. Negotiate with the advertising company to determine the program flow and schedule on the day of the event. (It is required to promote the brand of Cui Hua in interactive programs, such as the host introducing the history of Cui Hua, asking the audience to answer, and getting a small gift if you get the right answer. )
Fourth, small gifts. Printing envelopes or gift boxes and other packaging, it is recommended to install cooperative merchant coupons, Chinese coupons or membership cards, small gifts, etc. (Small gifts need to be ordered online)
5. Write a leaflet and give it to the printing factory. After the activity content and preferential measures are determined, write an advertising copy and submit it for production.
Sixth, prepare the required props. In addition to the audio and other equipment provided by the advertising company, the company also needs to prepare:
Blackboard, adhesive tape, multicolor fountain pen, gift box, rose, camera, cash register, etc.
Seven, lottery tickets should be printed in advance.
Eight, security issues. The clerk appointed by Cuihua Gold Store is mainly responsible for the safety of gold ornaments and needs the assistance of mall security.
Activity effect prediction
First, enhance brand awareness. Through the gold underwear show and other programs, we will expand the popularity and reputation of "Cuihua Gold Store" in Puyang, let the people fully understand the long history and exquisite skills of Cuihua Gold Store, and lay a solid foundation for future promotion.
Second, establish alliances with cooperative businesses. Jewelry and gold related wedding photography will establish a good cooperative relationship with Cuihua Jindian through this activity, and create a win-win situation of enjoying customer resources for a long time.
Third, promote sales. Through preferential activities, free cards can attract a group of tourists and establish a member recommendation system. For example, introducing friends to buy jewelry, friends and myself can get certain rewards. Promote the overall sales of gold jewelry with various marketing models.
2023 Jewelry Store Valentine's Day Activity Planning (Part II) Activity Background: Romantic Valentine's Day has become the best time for men and women to express their love, and jewelry is the best gift to express their love.
Activity theme: Holding hands, a lifetime of luck.
Activity time: February 8-February 14.
Activity content:
Yellow platinum:
Gold and platinum consumption is over 1500 to send diamonds to 77 yuan.
Gold and platinum spend more than 3000 yuan to send 177 yuan diamonds.
Gold and platinum cost more than 4500 yuan to send 277 yuan diamonds.
And so on.
Silver ornaments:
Silver ornaments are 10% off the audience.
Diamond jewelry:
Choose a series of products, named "always holding hands", and prepare wedding souvenirs.
1, meet someone-"The Commitment of a Lifetime"
Anyone who buys the "Hand in Hand Forever" series of diamond products can get a wedding gift worth 288 yuan from the jewelry store.
2, meet someone-"seven-year itch"
Anyone who buys the "Hand in Hand Forever" series of diamond products can get a wedding anniversary gift worth 588 yuan from the jewelry store.
You buy diamond ornaments, I will give you gold.
Where diamond products are purchased,
The actual payment is 20xx yuan, and a red string bracelet with thousands of gold beads is presented. The weaving fee is extra.
If you really pay 5000 yuan, you can get two bracelets of red rope and thousands of gold transfer beads. The weaving fee is extra.
The actual payment is more than 8000 yuan, and three bracelets with red rope and thousands of gold beads are presented. The weaving fee is extra.
4. A diamond is on sale
2. 14 Valentine's Day, two kinds of diamond ornaments are selected and sold at a special price of 7.7%.
Activity preparation:
1, store layout, store door with pink heart-shaped arch.
2, gift customization, with the wedding anniversary, eternity as the theme.
3. Activity promotion: You can send short messages in the early stage of the activity (the number of each store is about 20,000, and the two stores in Lixian County are combined. )
4. Online publicity: a network and other publicity.
5, DM single publicity.
Planning of Valentine's Day Activities in 2023 Jewelry Store (3) I. Ideas of activities:
February 14 is Valentine's Day in the west. As people in China cherish folk festivals and western culture more and more, merchants make a big publicity every year, and Valentine's Day has become one of the festivals that couples must celebrate.
Jewelry industry, as one of the main commodities of Valentine's Day, took advantage of the huge business opportunities of Valentine's Day to bring a good start to the Diamond Festival.
Second, the activity time:
6 February-February 14
Third, the theme of the event:
Love you forever, and I really love to accompany you.
Four. Activities:
Each shopper will be given a rose, and the customer will be given a red envelope (a voucher worth X yuan).
1, "Love You All My Life, This Life is Destiny" strives to create an elegant and romantic wedding for you without worrying about spending money.
Anyone who buys a couple's ring in our shop is half price.
Anyone who buys other diamond ornaments in our shop will get a set of customized wedding dresses worth 3700 yuan.
Anyone who buys other diamond ornaments in our shop will get a set of romantic wedding photos worth 5700 yuan.
Anyone who buys other diamond ornaments in our shop 17000 yuan will be given a honeymoon double.
2. "Love me, how long do you dare to promise?" Witness your love, protect it and sublimate it.
Anyone who goes to the store to buy diamond jewelry during the activity can participate in the "promise of love" activity and write down the oath of love. And sign the real names of both parties and press their handprints.
The jewelry company promises that after four years, we can recycle the purchased products at the original price with relevant documents. If you don't want to recycle, you can send a piece of jewelry worth RMB. You can renew the letter of commitment, and you can get diamond jewelry at half the price of the original product after six years.
3. "A Beautiful Marriage in a Romantic Festival"
During the activity, the freezing point price of gold was 0, which benefited the whole city.
Jade, silver jewelry buy yuan to send yuan.
4. "Valentine's Day rush"
During the activity, a special gold-inlaid jade snapping meeting will be held every day 13- 14. Yuan, Yuan's original price of high-grade gold inlaid jade is only Yuan, Yuan, and each snapping will sell 13 and 14 pieces respectively, and will be snapped up within a limited time until it is sold out.
Note: Every time you go to the snap-up meeting, you should advertise 15 minutes in advance to ensure that friends inside and outside the store can hear it.
Planning of Valentine's Day activities in 2023 Jewelry Store (IV) I. Theme of the activities
"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.
Second, the purpose of the activity
1, the ultimate goal: to increase product sales;
2. Direct purpose: improve brand awareness and reputation through activities;
Third, the activity time
65438+123 October-20 February
Fourth, the venue
Sales point of XX jewelry in North China
Verb (abbreviation for verb) organizer
XX jewelry co., ltd
Sixth, the details of the incident.
Divided into three parts
1, dedicated to * * * degree 2. Valentine's day lovers14;
2, dedicated to not * * * degrees 2. Valentine's day lovers14;
3. Dedicated to single aristocrats.
Specific as follows
1, dedicated to * * * degree 2. 14 Valentine's Day lovers
Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.
Love recommendation: "Heart Talk"
2, dedicated to not * * * degrees 2. 14 Valentine's Day lovers
There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.
Love recommendation: Heart Sea
3. Dedicated to single aristocrats
On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes.
Love recommendation: Kiss of an Angel
Highlights 1
"heart to heart, star to star"
Make a sincere vow to him or her, and let the meteor carry your true feelings and travel through every corner of the world. I believe the dream in your heart will come true.
Planning of Valentine's Day activities in 2023 Jewelry Store (Chapter 5) I. Theme of the activities
"Heart to Heart Star Wish" borrows a romantic star and makes a sincere wish to continue the fate of his or her previous life.
Second, the purpose of the activity
1, the ultimate goal: to increase product sales;
2. Direct purpose: improve brand awareness and reputation through activities;
Third, the activity time
65438+123 October-20 February
Fourth, the venue
Jewelry selling point in a certain area
Verb (abbreviation for verb) organizer
Jewelry Co., Ltd.
Sixth, the details of the incident.
Divided into three parts
1, dedicated to lovers who can spend Valentine's Day;
2. Dedicated to lovers who can't spend Valentine's Day;
3. Dedicated to single aristocrats.
Specific as follows
1, dedicated to lovers who can spend Valentine's Day.
Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.
Love recommendation: "Heart Talk"
2. Dedicated to lovers who can't spend Valentine's Day.
There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.
Love recommendation: Heart Sea
3. Dedicated to single aristocrats
On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes.
Love recommendation: Kiss of an Angel
Highlights 1
"heart to heart, star to star"
Make a sincere vow to him or her, and let the meteor carry your true feelings and travel through every corner of the world. I believe the dream in your heart will come true.
Objective: To create a romantic atmosphere for lovers and let them feel the uniqueness of jewelry. )
Prop preparation: the meteorite, placed in a delicate glass box, represents the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.
Activity highlight 2
True confession
Participants fill in your declaration on the card specially made for you, and we will select the most creative declaration, the most touching declaration and the most romantic declaration on March 3. Be sure to leave your contact information! We will help you convey your love to him/her.
Objective: To create a space and venue for couples to vent their feelings, on the one hand, to improve the brand's popularity and reputation. )
In order to make the award fair, we specially prepared a sealed box and an envelope for those who fill in the declaration. Fill it out, seal it in an envelope, and then put it in a box for the judges to choose.
Proper preparation: reserve appropriate space on the activity flyer page. In addition, leaflets should strive to be novel, unique and different, giving people a desire to read carefully.
In order to make the promotion successful, it is necessary to make the activity stimulating and stimulate the participation of the target audience. The higher the degree of stimulation, the greater the reaction to promote sales. This is the point to stimulate the target object.
Activity highlight 3
"shopping is polite"
Customers who shop in February 14 have small gifts. (flowers)
Activity highlight 4
You can also design and process your exclusive diamond jewelry for you at our main sales points. It must be fun!
However, you must remember to order in advance before you can give your people a unique diamond jewelry on Valentine's Day.
Besides, you can go to romantic and warm coffee shops (candlelight dinners), teahouses and discotheques.
Seven. Media publicity
(omitted)
Eight, the scene layout
Each selling point has set up a special area to display the recommended products of this event;
In line with the theme of this activity, it mainly highlights the atmosphere of "romance, warmth and solemnity".
Specially show the complimentary objects of this activity: the eternal love of one percent, one thousandth, one thousandth and one billionth of a meteor.
Each selling point is decorated with star ornaments (folded into small stars with ribbons) to create an atmosphere where meteors pass by (one big star and five small stars for each selling point).
Hang a flag: a romantic meteor, with our sincere vows across the sky;
Exhibition frame: show the content of the activity.
Nine, preliminary preparation
1. Personnel arrangement (omitted)
2, material preparation (omitted)
Ten, medium-term manipulation:
(omitted)
XI。 Late continuation
The "declaration of truth" is a good link to follow up the report.
Twelve. budget
(omitted)
Thirteen. Effect monitoring and evaluation
(omitted)
2023 Jewelry Store Valentine's Day Activities Planning (Chapter VI) August 20th is a traditional festival in China-Qixi Valentine's Day. According to an ancient legend, the seventh day of the seventh lunar month is the day when Cowherd and Weaver Girl meet at the annual Magpie Bridge for marriage. By extension, especially in recent years, Qixi Valentine's Day has become a special festival for contemporary fashion men and women to pursue fashion and express their love, similar to Valentine's Day on February 14.
In order to create the management characteristics of xxxx Club and fully embody the management style of xxxx's "luxury fairy mirror, party feast", this department has formulated the following activity plan according to the current company operation and the changes of xxxx entertainment market, aiming at the consumer groups of Qixi Valentine's Day.
I. Theme of the event
Qixi Valentine's Day xxxx brand-new fashion theme party activities
Love shock wave looking for the goddess in your heart
Second, the activity time
August 15, 16 (Sunday, Monday)
III. Purpose of the activity
1, through this activity, improve the brand appeal of xxxx club in the surrounding industry markets;
2. The average daily turnover increased by 20%. (Example: the average daily turnover is 654.38+05,000 yuan xx20% = 654.38+08,000 yuan) (After the event, the Finance Department reports the results of the event to the Board of Directors)
Fourthly, the concept of activity.
This activity integrates the effective promotion methods of xxxx and xxxx bars in Beijing, Shanghai and Shenzhen, and combines the entertainment experience in Dongguan to plan and integrate the consumption psychology of fashionable urban men and women who like to find passion and excitement. The activity adopts the way of making friends on a large scale, and encourages guests who come to xxxx entertainment to try to talk with strangers. Through our careful and solemn control of the dating process, I believe we can definitely create a cheerful and fresh night bar lifestyle. (For the specific control method, see Item 6 of the planning case, the first wave of love shock)
Verb (abbreviation of verb) activity method
1. Integrate the customer resources of all departments of the company, and uniformly release the event information to the guests in the form of short messages;
2. Publish the activity information, contents and methods to the guests who recently visited the company through outdoor advertisements, dj stations, led display screens and private room computers;
3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;
4. This activity takes Passion Hall as the activity center, supplemented by ktv rooms;
5. All female guests who visit xxxx on June 16 will get a rose at the information desk.
6. With the opening of the hall, two chocolates will be presented.
Activity of intransitive verbs
Love hits the first wave: "find the goddess in your heart" (pay attention to consideration)
Campaign slogan: resolutely talk to strangers;
② Appointment cards designed by the company, male (green) and female (pink); The contents of the appointment card include: name (nickname), age, hobbies, work, and requirements for him/her;
(3) After opening the platform/card, the guest will be given a friend card with platform/card snacks for the guest to fill in;
(4) After the guest can observe, he can entrust the waiter to send the friend card to his favorite;
If both parties are interested, they can communicate with each other through the waiter and start dating.
⑥ In order to enliven the business atmosphere in the lobby during the activity, the company can consider arranging dj waiters who have not entered the room to wear casual clothes to participate in the activity. (Specific implementation arrangements will be decided separately)
The second wave of love shock: "Show off yourself, hot mm call order" (this plan includes hall and private room). Cadres above the director level of the company will observe the female guests present that night. If there is a beautiful young girl, you can inform your subordinates to invite her to perform a simple performance at a specific time in the company (the host and performance time will be arranged separately). After the performance, they can get a cocktail card specially made by the company. With the wine card, they can get cocktails designated by the Tang Dynasty in the cocktail bar.
The selection of this activity must be approved by the general manager or director of the company.
Love strikes the third wave: "true confession"
The company can provide couples who visit xxxx on Tanabata Valentine's Day with the opportunity to take to the dj stage to express their love loudly. Get a bottle of champagne from Tang Hui.
On a special day, a special confession of true feelings, how can you not touch her/him?
The fourth wave of love shock: "romantic passion" (this plan includes hall and private room)
During July1May-July 16, those who consume more than a dozen bottles of beer or 150 will get a lottery ticket at 0: 00 on July 16, and so on. Draw a lottery ticket on the spot.
First prize: xxxx Hotel has three deluxe rooms, one for each night.
Romantic decorations and a bottle of champagne.