Classic packaging: it is the packaging of fist products used in the market for a long time, and it is consistent.
Marketing packaging: wave after wave, crop after crop. Serve the marketing activities of the year and contribute to the classic packaging.
I think, at the moment when the incremental commercial social environment has been transformed into a stock commercial society. To know whether you are thinking of classic packaging or other packaging, please see the picture below.
The biggest step in food packaging design is to design marketing strategy into packaging.
Packaging is closely related to marketing (if you just want to release it, you don't need to consider it)
1, packaging design of fist products?
Every enterprise has a fist product. If not at present, it must be sorted out as soon as possible.
Fist products shoulder the responsibility of sales, and packaging is also the most frequent medium of contact with consumers. Make fist products into classic packaging. Why does every enterprise need a classic bag?
Classic packaging is the most important brand asset!
Classic packaging is the packaging with the longest settling time!
Classic packaging is the most sense of belonging for consumers!
Classic packaging is the brand's best-selling product!
Classic packaging is the product with the longest brand sales time!
Classic packaging is the product that consumers contact the most!
Classic packaging is the best medium for free advertising!
Classic packaging and consumers feel the deepest.
Therefore, strategic packaging emphasizes accuracy and has the characteristics of reliability and easy application. It is very suitable for product development in the high-end field of enterprises. In the past 18 years, Good Kung Fu has devoted itself to the brand accumulation and easy dissemination of packaging, constantly improving the design level of fist packaging, relying on past experience in the brand field, constantly establishing standards, promoting the expression of packaging details, and centering on the marketing strategy of "discovering product value, polishing product value and amplifying product value", so that consumers can enjoy products and be loyal to customers' brands.
3. What is the standard of classic packaging?
1. Use super symbols as the core visual hammer?
2. Use super advertising language as a language nail advertising words?
3. Use super selling point as a reason to buy
4. Clear delivery standards?
5. Have assets that can form a brand.
These are the effective standards that I have summarized for many years, and there are some key points.