Language is not only the most important communication tool for human beings, but also the most important cultural carrier. Taking spoken language as the main means of communication is a remarkable feature of radio and television. The host's language should not only meet the requirements of the target audience, but also play a role in demonstrating and guiding the language level of the whole nation. All these have certain requirements for the language expression of the host. Specifically, there are certain requirements for language expression. It is reflected in the level of Putonghua at the basic level of language expression, and in the clarity, communication and artistry at the level of vocalization, pronunciation and vocal language expression. Good sound condition means that the sound has good elasticity and magnetism, which can be freely used in different programs and works, and Zhang Chi has a degree.

Of course, for an excellent host, just having a charming voice is not enough. Language is not only an important communication tool for human beings, but also the shell of human thinking. Then, it is the quality that a qualified announcer should have to express himself and show his ability with expressive language content, unique language form and emotional color, and let the audience listen deeply through personalized language and fully feel the power of wisdom.

I remember that on the eve of the 15th National Congress, Focus Interview aired 14 episode of the feature film The Road to China. At the end of the fourth episode, "All rivers run into the sea", Bai said: "When the sea breeze blows, the descendants of dragons will certainly not be vulnerable. China is introducing capital and competition; Introducing friends is also introducing opponents. When the ancient gate is finally opened to the outside world, its significance is not just to say: welcome. More importantly, say to the world outside: I am coming! " The vigorous momentum, lively rhythm, vivid contrast and sonorous words vividly depict the brand-new mental outlook and national self-confidence of China's reform and opening up. After listening to it, it can't help but make people think deeply and make people forge ahead.

Humor is a lubricant and buffer in interpersonal communication, which can communicate emotions, harmonize atmosphere and resolve conflicts in the most agile way, and also shows the talent and wisdom of the humorist. So the humor in Cui Yongyuan's Tell the Truth is impressive. He once talked about Huan Zhu in the program and said, "There are less than 60 such birds in the world, less than the presidents on earth." By comparing the love of birds with the president, people can't help but realize the importance of protecting birds. For example, in the program, a female audience said, "I'm laid off, and I want to find a unit with a higher salary. I'm not tired at work and close to home." Hearing this, Cui Yongyuan said understandably, Yes, then move the unit to a place closer to your home. In everyone's laughter, they not only showed their attitude, but also tactfully pointed out that their wishes were unrealistic. 2

Broadcast hosting is a job with great knowledge throughput. Besides having certain professional knowledge of Putonghua and mastering the national language, we should also strive to improve our foreign language level, international awareness and humanistic spirit. Therefore, only by continuous learning can we keep up with the needs of the times. We should not only learn from books, but also from society, life and the masses. We should not only go deep into social life, but also learn to be a sober observer. If you sleep in the noisy street life and indulge in socializing, you can't really understand society deeply and taste life.

For example, Hunan Satellite TV's "Becoming Famous" program caused a strong response at that time. However, Li Xiang, the host, had to be replaced by Chen Luyu, who was proficient in foreign languages, because his foreign language level was not enough, which had a certain negative impact on the program and the audience. Some people say that journalists are saints, but in my opinion, the host should be more.

2. As a qualified announcer and host, you must have a high cultural literacy besides strong language expression ability.

This cultural accomplishment includes the criticism and inheritance of traditional culture, the understanding and innovation of popular culture, the absorption and transformation of foreign culture and so on. Only in this way can we control the program easily. Announcers and hosts shoulder the important mission of inheriting traditional culture and absorbing foreign culture. China is an ancient civilization with profound cultural connotations, which has kept the Chinese nation civilized. This is a positive cultural spirit, a strong cohesive force and an indispensable spiritual factor for a nation. Therefore, announcers and hosts should shoulder this responsibility together with all communicators, so that the excellent Chinese culture can be passed down from generation to generation. At the same time, China also needs to absorb foreign cultures. With the arrival of the new century, the development of all ethnic groups is increasingly inseparable from the participation of other ethnic groups. In this case, all ethnic groups must extensively strengthen cultural exchanges and cooperation with other ethnic groups, and constantly absorb the cultural essence of other ethnic groups while spreading their own culture to the outside world. Whether inheriting traditional culture or absorbing the culture of other nationalities, the announcers and hosts who undertake the task of language exchange should play an important role.

I remember that in the CCTV Youth Song Competition, I felt sorry for the low comprehensive quality of the contestants, but the incredible thing happened to me, that is, when the contestants answered one of the questions, one of the answers was that the host Li Bai read "Jiang Jin Jiu". Ironically, the contestants also read "Jiang Jin Jiu". Fortunately, teacher Yu corrected it in time, and it should be "Qiang enters the wine". However, similar situations happen from time to time in the host, and some even make jokes. three

But from a certain angle, it reflects a cultural quality problem-a shallow book of cultural details. Relevant departments should improve the assessment system, pay attention to the cultivation of the cultural quality of the host, and the most important thing is that the host should strengthen his self-cultivation to adapt to the changing reality. In the eyes of the audience, the host is an excellent talent selected from all over the country, and it is impossible to make low-level mistakes. However, the host will make some low-level mistakes from time to time, which will disappoint the audience and even make the audience doubt that the government's talent selection and appointment system will affect the image of the government in the eyes of the audience. In the long run, it will affect the improvement of our national quality. Therefore, the host should take the initiative to charge himself, constantly improve his overall quality, and be a qualified host that the audience admires and likes.

An excellent announcer and host should also understand the history of social development and pay attention to social reality and human existence. In order to maintain the healthy development of society and people's right to exist, broadcasters and presenters should be brave enough to uphold justice and combat evil. Real life may always be full of temptations. To resist the temptation of fame and fortune, we need to restrain ourselves with laws, regulations and moral conscience. Announcer and host are regarded as a hot job, and behind its great aura, we sometimes see some performances that are contrary to professional ethics. For example, individuals are keen to go in and out of business social occasions, regard their faces as passports, and look for what they need in the social network; Individuals enter the broadcasting host world with the psychology of becoming famous overnight and getting rich overnight, trying to "get addicted" and leave ... These performances are incompatible with the requirements of the country, society and the public.

I remember the special program "2005 Ideal" in the first issue of "Art Life", and invited 50 or 60 hosts from CCTV and local TV stations to have an interesting interview with six groups of ace combinations that were temporarily matched.

Bai, Yang Lan and Cui Yongyuan all talked about journalists' professional ethics and social responsibility. Regarding what a host is, Bai has a classic explanation in his talk: "In the TV media, there is a division of labor to do work and earn wages by appearing in the camera and talking constantly. This service is called the host. " Later, an interview with Cui Yongyuan also said in the program that he could say with a clear conscience that he had never participated in commercial activities and made no money, but his salary in Taiwan Province was earned through proper channels. four

However, looking at today's TV presenters, the TV screen is full of mixed fish and dragons. Some radio and television programs, especially cultural and entertainment programs, have become vulgar and kitsch, and some announcers and hosts have problems of low style, strange clothes, vulgar language and low-level boring. These problems directly affect the image of programs and media, and directly affect the communication orientation of radio and television, especially the guidance of teenagers. Moreover, some hosts use their popularity to attend business activities frequently and wander around. Instead of focusing on their own hosting work, they are busy making extra money, advertising endorsements one after another, and commercial hosts go as long as they have money.

The key factor that determines the moral conscience of announcers and hosts lies in their personality. We often say that we should attract the audience with "personality charm". The personality charm of an announcer or host comes not only from the screen image he or she creates, but also from the public's evaluation of his or her personality. As public figures, announcers and presenters should use moral power to restrain their words and deeds and resist all kinds of temptations; We must also maintain our unremitting pursuit of ideals, fairness and justice. five

In the Spring Festival of 2008, the south suffered a rare snowstorm once in 50 years. Such emergencies are testing our urban infrastructure construction, our people, our society, and our journalists and presenters. In the process of uniting the whole country to resist the snowstorm, our announcers and presenters gave up their vacations or even rested, and struggled to interview and record in the snow and ice, sending back warm pictures and groups of pictures that deeply touched us.

In the interview, Cui Yongyuan revealed for the first time that the real reason for leaving "Tell the Truth" was that he had severe depression, but he did not forget to tell everyone in the program that if he had this disease, he must be treated and his friends around him should communicate with him more. He thinks it is necessary for public figures to set an example. In addition, he also said that although he has achieved success in the eyes of others, he still has a sense of responsibility. Because I work in the media, you know, the media will affect many people. Many children grew up watching TV, and many of their ideas, including their understanding of the world, their attitudes and methods of being human, were learned from TV. This is why this responsibility is sacred, so this happiness makes you feel more at ease.

In my opinion, an excellent announcer and host should also have a high sense of responsibility and professionalism.

Today, with the development and maturity of audio and video technology, it is not difficult to make radio and television programs colorful as long as you are conscientious. However, it takes a lot of extra-poetic efforts to integrate sincerity and care into the host, inclusive mentality, rational thinking and humanistic care into the program, and truly "get into the ear", "get into the brain" and "get into the heart". For example, ChristianRandPhillips, the host of china national radio Shenzhou Night Flight, successfully persuaded three suspects, including Gu Haijun, Yuan Shoutao and Yu Zhaoming, who had been on the run for many years, to surrender themselves, which was once called "ChristianRandPhillips phenomenon" by the media. Many people think that this is just an accidental opportunity. In fact, in this process, a lot of "extra-poetic efforts" were spent on the Philippines. From hundreds of short messages, I found a secret that may be hidden, which requires a keen eye; It takes extraordinary courage to leave your phone number to the audience who may be suspected of murder; Even on holidays, I don't complain when I am disturbed by the phone for dozens of days. I need love and sincerity. Putting yourself in the position of analyzing advantages and disadvantages and repeatedly persuading requires both language ability and equal mentality; Helping criminal suspects to consult legal issues and contact voluntary surrender requires sincere service spirit and strong sense of responsibility. These "extra-poetic skills" are sometimes more powerful and useful than skillful words, sweet voices, beautiful images and beautiful melodies. With these "extra-poetic skills", the host's humanistic care, social responsibility and professionalism can be revealed from the program, and the program will arouse the audience's spiritual shock and emotion. As a senior commented when giving Fei an award, and her program "let us appreciate how rich and beautiful the radio that goes into the heart is."

Robert capa was the only war photographer who landed in Normandy in World War II. He famously said, "If your photos are not good enough, you are not close enough." In 2003, in the face of the sudden SARS epidemic, Wang Zhi, the host of CCTV's Face to Face program, gave the best interpretation of this sentence with his own practical actions. In order to quell rumors, clarify facts, restore the truth, and guide public opinion, Wang Zhi and his colleagues risked their lives to go to Guangzhou, where SARS was the most rampant, to conduct an interview in the intensive care unit of the Institute of Respiratory Diseases, which treated the most severe SARS patients in Guangdong Province. Despite repeated discouragement from relevant parties, they entered the most core and dangerous rescue room and disinfection room, and while clearly hearing the breathing sounds of SARS patients, they were also nearby. It is precisely because of all this that the face-to-face broadcast of 14 program played an important role in stabilizing social sentiment and finally defeating SARS in a special period, leaving a deep impression on people. Many people shed tears while watching. These tears include both gratitude to Dr. angels in white and admiration for the host Wang Zhi. Because when the society is eager to hear the authoritative voice and know the truth, people need microphones and cameras closer to the scene. To do this, you need courage, courage and realm. The success of "ChristianRandPhillips" and "Wang Zhi" once again tells us how to do a good job as a host in order to truly be worthy of the party's journalism and better serve the society and people.

Journalists are the mouthpiece of the Party and the people, the watchmen of the times, the recorders of history, the guides of public opinion and the witnesses of events. As an announcer and host, we must know our glorious mission and sacred duty, firmly establish political consciousness, responsibility consciousness and overall situation consciousness in our posts, and constantly improve our theoretical level, cultural accomplishment and professional skills. Only in this way can we live up to our mission, live up to expectations, constantly improve the realm of hosting, realize ourselves and serve the public.