Xu Fuji's company logo design chooses bright yellow and red, plus black fonts and patterns. The whole logo has strong clarity and good color matching effect. In terms of color, the bright yellow of ancient emperors was adopted, and the pattern with "dragon" as the symbol center was added, which reflected the whole core of the Chinese nation. Traditional Chinese characters are used in fonts, just like China culture, which makes people feel that it has a long history and adds an ancient flavor.