1. Open Tik Tok advertising account.
Since 20 19, the specific advertising business of Tik Tok has been integrated into the huge engine of ByteDance's official marketing service brand, so if you want to advertise in Tik Tok, you can directly find its official advertising channel-the huge engine advertising platform. Visit the official website, a huge engine, and register an advertising account.
2. Learn the skills of establishing and placing advertising accounts in Tik Tok.
Log on to the huge engine advertising platform, set up and start the account according to the background help prompts, or directly call the official customer service phone to consult the official marketing consultant, and you can get the operation guidance service.
3. What are the advertising forms of 3.Tik Tok?
Through continuous exploration and innovation, Tik Tok has developed a variety of advertising forms, which, combined with the content advantages of Tik Tok platform, can meet the advertising demands of various brands for a variety of marketing scenarios and marketing forms, and achieve better and more targeted advertising effects. Here is a brief introduction to several advertisements of Tik Tok.
(1) Tik Tok advertisement form 1: Topview advertisement.
TopView, a super exposure product pioneered by Tik Tok, is exposed strongly in the first 3 seconds in the form of screen opening and the first streaming video, and seamlessly accesses the brand/marketing information that can last for 60 seconds in the fourth second to achieve complete immersion.
(2) Tik Tok Advertising Form 2: Open Screen Advertising.
Tik Tok App displays open-screen advertisements as soon as it goes online. It is the first entrance to boot, with strong visual impact, strongly targeting the main consumers of the new generation, and supporting three forms of advertising styles: static, dynamic and video, which can help brands achieve strong impact exposure.
(3) Tik Tok advertising form 3: information flow advertising.
Tik Tok information flow advertisement is displayed in Tik Tok information flow content. Information flow advertising supports brand-new vertical visual experience, strong account association, flexible sharing and communication methods, diverse advertising styles and effect optimization methods.
(4) Tik Tok Advertising Form 4: Tik Tok Challenge
Relying on the form of challenge, realize brand promotion appeal and display; The marketing method is novel, attracting users to participate actively with brand-new gameplay and brand-new resources, and completing brand exposure.
(5) Advertising Form 6: Dou+
DOU+ is a content marketing tool, which can not only effectively increase the amount of video playback and interaction, but also promote the transformation of video components and improve the click-through rate of goods and shops. It has the characteristics of convenient operation, original immersion and visual effect.
(6) Other advertising/promotion forms
In addition, Tik Tok also has exposure, creativity and interactive advertising forms, such as positioning advertisements, search advertisements, links and stickers. In addition, there is enterprise blue V certification, which helps enterprises to form a complete marketing closed loop from content distribution to commercial marketing in Tik Tok.
4. Tik Tok Advertising Innovation Plus Edition: "applet+short video"
We have reached cooperation intentions with Xiaomi Youpin, Netease Koala, JD.COM, Suning and other e-commerce platforms to access third-party applets, among which Xiaomi Youpin and JD.COM Wu Hao Street have all been launched. Android users can actively access these applets by searching their own names or entering the homepage of their accounts, or they can enter applets by clicking on the tags marked with applets in the video of information flow or their comment areas.
All the goods accessed through the applet will be synchronized to the search engine in the station, and users can get the information link of the goods by searching for keywords. At the same time, a new commodity search category has been introduced, which makes the path for users to find commodities more direct.