First, make monthly and quarterly work plans.

Make full use of existing resources and try our best to open up the advertising market. In view of the limited number of our terminals at present, while striving for launch, we will also do more paving work for the future market and strive for more customers with large volume and long-term launch to participate. According to the increase of the number of terminals, adjust the working strategy and develop new fields.

1. In the first quarter, focus on market paving and marketing, and expand the company's popularity and speed. Because we are in a special period of two festivals, many units have completed their publicity plans, and will be in the off-season of advertising after the festival. I will make full use of this time to supplement relevant knowledge and strengthen emotional contact with customers in order to form a strong customer base. Appropriately find smaller customers to advertise, but I expect that the other party will ask for a very low discount or pay for advertising with goods.

2. In the second quarter, because of "Labor Day", the advertising market will usher in a small peak period. As the weather gets hotter, advertisements for drinks, toiletries and anti-mosquito products in summer will be made. Will be developed as the focus.

3. During the "Eleventh" and "Mid-Autumn Festival" in the third quarter, the advertising market will bring a good start for the second half of the year, and some products such as liquor, health care products and gifts will join the advertising ranks. Moreover, with the increase in the number of terminals laid by our company, some long-term large-investment customers can gradually penetrate in to make full preparations for the advertising war at the end of the year.

4. The advertising work at the end of the year is the peak of the year, plus our year-long terminal laying and customer promotion, which is believed to be the hottest time in our advertising department. With more and more people getting married in winter, some wedding services and wedding supplies will also join the ranks of advertisements, and the advertising atmosphere of the two festivals will also follow in this environment.

I will do a good job in customer development according to the actual situation and time characteristics, and adjust my work ideas in time according to market changes. Strive to fulfill the advertising quota!

Second, make a study plan.

Market development needs to constantly adjust business ideas according to the changing market situation. Learning is very important for business people, because it is directly related to the pace of a business person advancing with the times and the vitality of business. I will adjust my study direction according to my needs and replenish new energy. Product knowledge, marketing knowledge, advertising strategy, data, media operation management and other related advertising knowledge are all the contents I want to master. Only by knowing ourselves and ourselves can we be in an invincible position (I also hope that the company will give our business people support in this regard).

In addition, at the end of 20xx, I applied for the major of * * * in * * University, because I learned that many of them are doing pre-film, post-film and management courses, and there will be a lot of work in the management and editing of advertising department. I will study systematically and comprehensively to combine theory with practice. So I can play a bigger role in the advertising department.

Third, strengthen their own ideological construction, enhance overall awareness, enhance sense of responsibility, and enhance team awareness.

Take the initiative to do the work to the point and implement it to people. I will try my best to reduce the pressure on leaders.

These are my thoughts on 20 18, which may be immature. I hope the leader will correct me. The train runs very fast on the headband, hoping to get the correct guidance and help from the company leaders and department leaders. 20 18, I will devote myself to my work with a new mental state, study hard and improve my work and business ability.

extreme

1, study hard and improve your professional quality.

One is to spend time learning marketing knowledge (especially liquor marketing) through various channels, and learn some successful marketing cases and cutting-edge marketing methods, so that their marketing work has certain knowledge support. Secondly, I often consult, communicate and learn from company leaders, regional merchants and marketers in other industries in the market, so that my business level, market operation and grasp, interpersonal communication and other aspects have been greatly improved.

2. Further expand sales channels.

* * The sales channels in the market are relatively simple, and most products are sold through circulation channels. In the second half of the year, under the premise of doing a good job in circulation channels, we should further expand to supermarkets, restaurants, hotels and group buying channels. In the second half of the year, we will mainly do more work in the three systems of industry and commerce, education and forestry with many system numbers and heavy reception tasks, and gradually penetrate into other enterprises and institutions.

3. Do a good job in market research.

Make further investigation and exploration of the market, record all kinds of data in detail, improve all kinds of archival data, and make some analysis and countermeasures supported by stronger data to make it more scientific and make up for the lack of experience and sensory understanding. Understand and master the sales situation of the company's products and other liquor brand products and the trend of the whole liquor market, so as to cope with various market conditions and adjust marketing strategies in time.

4. Work closely with dealers to do a good job in sales.

While stabilizing the existing network and consumer groups, assist dealers to fully expand their sales network and tap potential consumer groups. Whenever a dealer is angry, he must have a thick skin. Listen to his complaints, you can't explain the reasons first. He is angry and just wants to be angry, so let him be angry. At this time, he must endure any injustice. When he calms down, explain the reason to him, make him understand that the fire just now should not be made, and make him feel guilty. When you encounter something that the dealer can't understand, you must explain it carefully. You can't break the jar. Let it develop and learn to control the development of the situation in various ways.

Finally, I hope the company leaders will give me more criticism, guidance and support in my future work.

First, it is necessary to further expand the scale of production, with emphasis on expanding the scale of liquor production;

Second, to do a good job in market sales, the primary task is to do a good job in liquor sales;

The third is to improve the comprehensive quality of employees, especially the quality of business skills, in order to meet the needs of enterprise development;

The fourth is to attract talented elites to join the company, mainly sales elites;

Fifth, do a good job in safety production to ensure the legitimate rights and interests of employees and enterprises;

Sixth, take "people-oriented, serving enterprises" as the core, strengthen the construction of corporate culture, establish a good image of enterprises, and enhance the internal vitality of enterprises.

Tisso

I. Work Requirements

1. Market analysis, and formulate sales tasks objectively and scientifically according to market capacity and personal ability. Tentative annual task: sales of xxx million yuan.

2. Make work plans in time, and make monthly and weekly plans. And regularly communicate with business-related personnel to ensure that the heads of various disciplines follow up in time.

3. Pay attention to performance management, and pay attention to and track the performance plan, performance execution and performance evaluation.

4. Target market positioning, distinguish between major customers and general customers, treat them differently, strengthen communication and cooperation with major customers, and win market share at the same time.

5. Constantly learn new knowledge and new products in the industry, bring practical information to customers, and better serve customers. And get to know excellent suppliers of weak current products in various industries and grades, so as to prepare project cooperation in time when engineers need it, share industry contacts and project information with peers, and achieve a win-win situation.

Second, the specific quantitative tasks of sales work

1. Make monthly work plan, weekly work plan and daily workload. Make at least 30 phone calls every day and visit at least 20 customers every week, so that potential customers can change from quantitative to qualitative. Call back in the morning to make an appointment with customers, and arrange to visit customers in the afternoon, which takes a long time. Considering Beijing's vast territory, large population and traffic congestion, we choose customers in the same or similar positions when making an appointment.

2. Before meeting the customer, we should know more about the main business and potential needs of the customer, first understand the personal hobbies of the decision maker, prepare some topics of interest to the other party, and provide targeted solutions for the customer.

3. Collect more engineering information from the bidding network or other channels for the reference of the engineering contractor, and put forward suggestions for the engineering contractor to cooperate with the technical and commercial project operation of the engineering contractor.

4, make records every day, in case you forget important matters, important unfinished items marked.

5. Fill in the project tracking table and follow up according to the project progress: preliminary design, bidding, deepening design, stocking implementation, acceptance, etc. , and complete each stage of the work.

Third, balance sales and life, and work happily.

Organize colleagues to hold xx meetings regularly to enhance mutual friendship and better communication. Although there is competition between customers and peers, they also need to learn and communicate with each other. I've attended similar parties and asked my clients, and they are all willing to attend such parties. So I don't think there is any contradiction. Colleagues can also enjoy life outside of work, make xx a part of life, and work can be carried out in a happier environment.