Employment orientation: After graduation, students majoring in exhibition planning and management mainly work in various exhibition companies, exhibition centers, advertising companies, tourism companies, hotels, foreign trade companies, economic and trade administrative departments and other related enterprises and institutions, and are engaged in front-line work such as exhibition service, planning and management.
1, the connotation, characteristics and functions of exhibition planning
An exhibition planner is also called an exhibition planner. Exhibition is the general name of collective activities such as meetings, exhibitions and festivals. It refers to the regular or irregular collective material, cultural and information exchange activities formed by many people gathered together in a certain geographical space.
Including Canton Fair, China Convention and Exhibition Summit Forum, Shanghai World Expo, Olympic Games, Nanning International Folk Song Art Festival and other conferences, exhibitions, trade fairs, sports competitions and festivals. Judging from the knowledge fields involved in the exhibition, the exhibition involves information, management, economy, tourism, architectural design, trade, art and other disciplines, which is very comprehensive.
2. Show the connotation of planning
Successful exhibition activities come from successful exhibition planning, and successful exhibition planning comes from the effective integration of social resources. Exhibition planning is a process of integrating relevant social resources and a systematic project. Therefore, it is one of the creative thinking principles of successful exhibition planning to understand resources with a systematic concept, analyze and integrate resources with a systematic method, and optimize resources with systematic functions.
From the perspective of exhibition planning system, generally speaking, exhibition planning system includes planner, planning object, planning basis, planning scheme and planning effect evaluation.