Chevrolet Cruze is a global model, which was officially released at the 2008 Paris Motor Show. It entered China in 2009 and was made in China by SAIC-GM. Five years later, from 2065438 to March 2004, the cumulative sales volume of domestic Chevrolet Cruze exceeded 1 10,000, and at the same time, the official launched a million commemorative models. ? It can be seen that Cruze has won the favor of many people in China.
Unfortunately, at present, SAIC-GM Chevrolet has officially announced that Cruze has officially stopped production. The official reason is that this is a normal product update, and the current compact car market is dominated by Cruze and Cavaliers. In my opinion, the price range of Cruze was replaced by Cruze and Mai Rui Bao XL in Chevrolet sedan products.
Cruze, with its muscular appearance and positioning of sports family cars, quickly attracted the attention of young people as soon as it went on the market. At the same time, influenced by Camaro, the prototype of Bumblebee in the movie Transformers, the aura of Bumblebee seems to give Chevrolet an aid. I believe everyone has seen Cruze painted by Bumblebee.
At the same time, in 2009, when the American TV series Prison Break was popular, Cruz invited Wentworth Miller, the hero of Prison Break, as the spokesperson, and his image as a tough guy in the United States was in line with Cruz's personal positioning.
Not only in the civilian market, Cruze participated in the 2009 World Touring Car Championship for the first time with a 2.0L naturally aspirated engine, and won six championships in the first season. 20 10 and 20 1 1, once again using the brand-new 1.6 liter turbocharged engine, and won the championship. Although racing car and civilian car are two concepts, Chevrolet's intention to the direction of movement can be seen.
By 20 13, the Cruze hatchback version was unveiled at the Shanghai Auto Show and listed in China, giving fans who like hatchbacks another choice. At the same time, at the end of 20 14, Chevrolet introduced the Cruze independently developed by Pan Asia, which is a model specially designed for China.
The turning point was in 20 16, and the second generation Cruze went on the market. However, the second generation of Cruze was seriously vomited by fans. The original "hardcore old beauty" has become "Korean fresh meat". Due to the tough personnel set by Cruze a few years ago, the appearance of new cars completely disintegrated the car system.
Let's go back to the powertrain of Cruze. The first generation Cruze is equipped with 1.6L/ 1.8L naturally aspirated engine and 1.6T turbine, matching with 5-speed manual or 6-speed automatic gearbox. Although the power is unremarkable, thanks to solid chassis materials and sports training, Cruze gives drivers a "stable" feeling.
The second generation was replaced by 1.5L naturally aspirated engine and 1.4L turbocharged engine. Even so, the power data is still flat, and with the unpleasant appearance, even if the hatchback keeps up with the pace, the sales volume will plummet. Therefore, the popularity of the second generation Cruze is very low compared with the first generation.
In the past two years, Chevrolet has launched a road with a lower starting price and Mai Rui Bao XL with a very large discount in China, which directly replaced the price range choice of Cruze and left no room for Cruze to survive.
The author happens to have a car owner of the first batch of Cruze models made in China. He shared with the author that the reason for buying it at that time was that the shape was trendy enough, the materials were solid and it was stable to drive. Due to the careful maintenance of the owner, the current state of the car is still very spiritual. At the same time, even after ten years of wind and rain, the car paint is very new.
Cruze is certainly not without faults. First of all, its power is average, and its 1.8L high-profile model also consumes a lot of fuel. At the same time, the shifting logic of gearbox is not intelligent enough, and the parts are easy to break down at low speed. Although there are also experiences of being dumped by Cruze, overall, Cruze is quite satisfied.
In the end, as a "veteran" of Chevrolet, Cruze can be regarded as one of the models that successfully opened the domestic market for Chevrolet. In the month with the highest sales volume, Cruze sold 33,000 vehicles a month. In fact, Cruze has already been "laid out" in South Korea, Australia and North America. Now in China, it has been reduced to stop production and upgraded to a "sentimental car". For Cruze fans, they will also feel sorry.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.