Public relations company, that is, public relations company, is composed of professional public relations experts and various public relations people. It is an information-based, knowledgeable, communicative and organized service organization that provides public relations consultation for social organizations or undertakes public relations activities for customers.
It involves interpersonal relationship, public communication, communication management, organizational behavior, marketing and many other fields, and has its own unique knowledge system. Therefore, public relations consultants need to master a lot of knowledge, including political science, sociology, communication, psychology, management and other theoretical principles, as well as technical methods such as RACE, project management, process management and MI evaluation, as well as professional skills such as media relations and public relations investigation. A successful public relations staff must have good patience and vigilance, strong expression skills and good writing skills. Dealing with the relationship between public and private plays an important role in the country, enterprises and individuals.
The specific business scope of a media company must be approved by the Industrial and Commercial Bureau and written according to the actual business content, but it must be standardized.
I. Reference to the business scope of service-oriented enterprises
(1) service category
Computer graphic design and production, corporate image planning, exhibition services, market research, photography services, data translation services, etiquette services, event planning, public relations activities planning, express delivery services, indoor cleaning services, wedding etiquette services, catering management, other residents services, municipal engineering supporting services, (real estate development, property management.
1 year)
(2) Consulting category
Real estate consulting, business consulting, tourism consulting, financial consulting, financial consulting, labor consulting, investment management consulting, investment management consulting, enterprise management consulting, enterprise marketing consulting, human resources consulting.
(3) Installation and maintenance
Electrical installation, refrigeration equipment installation, water and electricity installation, electromechanical equipment installation, network wiring, computer installation and maintenance.
(4) Engineering and design
Architectural engineering, municipal engineering, greening engineering, garden engineering, interior decoration, architectural design, landscape design, interior design.
(5) Science and technology
Technology development, technology transfer, technical consultation and technical services
Two. Referring to the business scope of commercial enterprises
1. Department Store (daily necessities, clothing, leather products, shoes and hats, toiletries, cosmetics, skin care products, photographic equipment, toys, audio equipment and equipment)
2. Cultural office supplies (paper products)
3. Packaging materials
4. Crafts (craft gifts, gold and silver jewelry)
5. Chemical raw materials and products (except dangerous goods)
6. Wujinjiaodian (household appliances, bicycles, wire ropes, valves, pipe fittings, bearings, wires and cables)
7. Electronic products, communication equipment (except satellite antenna), communication equipment, communication equipment (except satellite antenna), instruments and meters.
8. Mechanical and electrical equipment and accessories (power tools, refrigeration equipment, compressors and accessories, quantity cutters), mechanical equipment and accessories.
9. Computer software and hardware and accessories
10.
Food (packaged food, quick-frozen food, candy, drinks, cakes, fruits, aquatic products, north-south dry goods, local products, grain and oil products, roasted seeds and nuts, dairy products, condiments, health food, meat products, vegetable oil, tea, edible spices, food additives and wine).
1 1. Plastic products (rubber products, plastic products) and metal products
12. Building materials (metal materials, steel, stone, yellow sand, wood)
13. Decoration materials (plumbing equipment, sanitary ware, ceramic products)
14. Hotel equipment
15. Furniture (office furniture, furniture supplies)
Three. Referring to the business scope of production and processing enterprises
Mechanical equipment and accessories production and processing, clothing and accessories processing, shoes and hats processing, bedding production and processing, paper products processing, wood products processing, electronic components production and processing, bamboo and wood processing, metal doors and windows processing, hardware processing, plastic products cutting, stamping processing, concrete processing.