Based on comprehensive policies, market demand, investment profitability and other factors, the investment fever of cultural and creative products will exist for a long time. Cultural industry is one of the categories with high innovation and technology content, and will also become the future development trend of cultural and creative products.

In addition, it is necessary to improve the design level of cultural and creative derivatives and intangible products, strengthen the appearance, convenience, practicality and comfort, and enhance the value of products; On the other hand, we should use better marketing methods, combine the Internet and big brands to be "cultural e-commerce", and at the same time pay attention to product marketing, such as implanting cultural and creative products in film and television dramas, or combining with online celebrities.

Of course, in addition to combining new technologies and new media and focusing on marketing methods, it is necessary to enrich cultural experience forms and cultural formats, improve the utilization level of cultural resources and expand the development space of cultural industries in the future.