The purpose of the World Horticultural Exposition is to promote the exchange and development of economy, culture and science and technology among countries all over the world, so that each participating country can use this opportunity to publicize itself and show its achievements in various fields to the world. Therefore, the World Horticultural Exposition is known as the "Olympic" event of world economy and science and technology. Since 185 1 the first World Expo was held in London, England, it has been held for more than 30 times. Its influence is called the "Olympic Games" in the economic field, which has brought great economic benefits to the host city, successfully shaped the city image, expanded its international influence, triggered a new investment boom, promoted industrial development, stimulated the urban economy, promoted urban construction and improved the urban construction system.
World Expo emblem
design principle
Show the world a green, modern, fashionable and energetic new image of Xi. 20 1 1 Xi World Horticultural Exposition Emblem
design concept
Originated from Tao Te Ching: "Tao gives birth to one, two, three and everything". The design is based on the configuration of natural petals, that is, triangle, quadrilateral, pentagon and hexagon, which are combined into a "hundred flowers auspicious seal" with oriental charm: three things are born, and flowers are auspicious; Four in one is the earth, and the sky is round; Five-leaf trees are born, and Linsen is shaded; Six streams become water and are covered by everyone.
symbolic meaning
Triangle, such as the Chinese character "person", is located in the center of the pattern, reflecting people-oriented; Quadrilateral, such as Xi' an ancient city, symbolizes harmonious human settlement; The Pentagon looks like a five-star shape, which embodies the characteristics of China. Hexagons represent an all-encompassing natural environment. The natural progression from three to six embodies the harmonious life of people, cities and nature.
Landmark building
The landmark buildings of the 20 1 1 Xi World Expo include the Chang 'an Heaven Tower, the Creative Nature Museum, the greenhouse and the main entrance. The longest construction period of the four major buildings is 8 months, with a total investment of nearly 500 million yuan and a total construction area of more than 30,000 square meters, which was undertaken by China State Construction Engineering Corporation. Ren Tianchang An Ren Tianchang Anta
The tower was designed by Academician Zhang Jinqiu, a master architect, and the creative nature museum, greenhouse and main entrance were designed by Eva, the global leader of "landscape urbanism" and the chief designer of Purasmaa Company in Britain. Among them, the Tianren Chang 'an Pagoda maintained the charm of the square ancient pagoda in Sui and Tang Dynasties, and at the same time added modern elements, combining ancient and modern, bringing out the best in each other. The total height of the tower is 95 meters, including 14 floors, ground 13 floors and underground floor. A hanging garden will be built on the top floor of the tower, and flowers will be replaced in time. Rentianchang Anta adopts a steel structure frame, the roof and all overhangs are made of transparent safety glass, and the wall is also made of glass curtain wall. When completed, it will form the effect of a crystal tower, full of modernity, the best scenic spot overlooking the park, and also the understanding and interpretation of the tower by contemporary people. This tower has light weight, high strength and good seismic performance. If the Big Wild Goose Pagoda will tilt after 1300 years, Ren Tianchang Anta will not tilt easily in the future because of its solid foundation. Creative Natural Museum, greenhouse and main entrance use natural terrain, with novel shapes and perfect combination of architecture and environment, which not only symbolizes the traditional history and culture of Shaanxi and xi 'an, but also highlights the fashionable, modern and green urban charm of Xi 'an, fully embodying the "Chang 'an between heaven and man; Creative nature-the harmony between city and nature ". The commencement of the four landmark buildings is of great significance to the preparations for the World Expo, and it marks the beginning of a new stage in the preparations for the 20 1 1 Xi World Expo.
spokesman
Yan Ni has been officially chosen as the image spokesperson for the Xi World Expo, and she is also a star who goes out from Xi. It has a good reputation and a friendly, lively and natural character, which shows the world the natural, friendly and enthusiastic side of Xi 'an.
mascot
The mascot takes pomegranate as the core concept, which means pomegranate flower in Xi city. At the same time, the shape and color of the car body echo the emblem, which embodies the local characteristics of Xi 'an, conforms to the folk culture of Xi 'an, the ancient capital, and symbolizes harmony and auspiciousness. 20 1 1 Xi An World Horticultural Exposition Mascot
The hair of the mascot is like a pomegranate flower in full bloom, lively and vivid, which reflects the regional culture and folk customs of the birthplace of the mascot. Cartoon's facial expressions are friendly and friendly, and big round eyes blink to welcome guests from all corners of the country. The round body is cute and playful, which shows the harmony and beauty of life. Slightly tilted hands express the welcome and expectation for tourists from all over the world.
executive board
Xi World Horticultural Exposition is co-sponsored by State Forestry Administration, China Council for the Promotion of International Trade, Shaanxi Provincial People's Government and China Flower Association, and undertaken by Xi Municipal People's Government. The Executive Committee of Xi World Expo is preparing.
China and the World Expo Park
World Expo is a global exhibition of scientific and technological achievements organized by the host country government or entrusted by the government to relevant departments. It is a non-transactional exposition with a long history and great influence. Its purpose is to promote the economic, cultural, scientific and technological exchanges and development of all countries in the world, so that all participating countries can use this opportunity to promote themselves, show the achievements in various fields to the world, expand international exchanges, and improve the status and prestige of the park. Therefore, the World Expo is known as the "Olympic" event of world economy and technology. Since 185 1 the first World Garden Expo was held in London, England, 150 has been held almost every two years for more than 50 years, with far-reaching influence. Many world horticultural expositions are famous for their unique architecture. These buildings have either risen from the ground or opened to the public, and their grandeur has amazed the world. They are not only symbols of the theme of the World Expo, but also permanent monuments to the realization of the World Expo. The Eiffel Tower in France is a typical example. 1889, Paris built the theme tower-Eiffel Tower for the World Expo. In the future, the Eiffel Tower will become a permanent symbol of France. And our "99 Kunming World Horticultural Exposition" in China also left us a materialized permanent memorial-Kunming World Expo Park. /kloc-for more than 0/00 years, many countries have been vying for the right to host the World Expo, which can be attributed to five specific reasons: first, the host country can push its products and technologies to the international market and develop international trade and technical cooperation; Second, the host country can expand international exchanges and improve its international status; Third, the host country will take this opportunity to broaden its horizons and learn advanced science and technology from other countries; Fourth, hosting the World Expo will drive and promote the city's urban construction; Finally, the host country can get better economic benefits. Therefore, China, which has been reforming and opening up, seized this opportunity and successfully held a large-scale world horticultural exposition at the turn of the century from 65438 to 0999. In September, 2007, the 59th General Assembly of the World Horticultural Producers Association (AIPH) held in Brighton, England unanimously approved that the 201/World Horticultural Exposition will be held in Xi, China. This is the third World Horticultural Exposition held in China after 1999 Kunming and Shenyang in 2006. 20 1 1 Xi The theme of the World Horticultural Exposition is "Heaven and Man Chang 'an Creative Nature-Harmony between City and Nature." "Heaven" is nature and "man" is a city. "Chang 'an" is not only the ancient historical name of Xi 'an, the ancient capital of thousands of years, but also a symbol of the country's prosperity and antai. Chang 'an between Heaven and Man contains cultural and historical elements, natural elements and creative elements, which implies the harmony between nature and the city. "Creative Nature" means to use and transform nature to serve mankind without violating the laws of nature, that is, to present "humanity, vitality and harmony" to the world by holding the 201kloc-0/Xi World Horticultural Exposition. 20 1 1 Xi 'an World Horticultural Exposition is co-sponsored by China State Forestry Administration, China Council for the Promotion of International Trade, Shaanxi Provincial People's Government and China Flower Association, and undertaken by Xi Municipal People's Government. 20 1 1 Xi 'an World Horticultural Exposition is A2+B 1 World Horticultural Exposition, which opened in April of 201year and closed in October of1year with a duration of * * *. More than 100 cities and institutions were invited to participate in the exhibition, including more than 30 foreign cities, more than 40 domestic cities and more than 30 international horticultural institutions. It is estimated that the number of visitors will exceed120,000. 20 1 1 Xi World Horticultural Exposition is located in Chanba Ecological Zone, Xi City. The park covers an area of 265 hectares, integrating horticultural display, exhibition activities, culture and entertainment, creative park and comprehensive services. The perfect combination of water, green land and flowers will present a unique gardening event for the world. 20 1 1 Xi 'an World Horticultural Exposition is characterized by dividing the tour into Chang 'an Island, Creative Nature Island, Silk Road Island, Flower Island, Future Island, World Expo Island, Adventure Island and Lohas Island, and constructing seven characteristic theme exhibition gardens, such as "Humanistic Landscape Poetic Chang 'an Garden", which embodies the historical and cultural characteristics of Xi 'an. The "Qinling Garden", which reflects the ecological environment and the characteristics of animals and plants in Shaanxi, includes the four treasures of Qinling, such as pronghorn, giant panda, golden monkey and crested ibis. "Aerospace Science and Technology Park" reflecting the latest achievements of aerospace science and technology and agricultural science and technology in Shaanxi and xi 'an; "Liuyuan" which embodies the regional characteristics of Xi World Expo and Chanba Ecological Zone; "Teana Garden" reflecting the architectural style of ancient courtyards in China; "Silk Road Garden" reflecting the exotic customs along the ancient Silk Road; "Herbal Garden" reflecting rare plants and medicinal varieties; At the same time, a utopian eco-technology demonstration building with zero emission and energy consumption will be built to reflect the theme of green, ecology and environmental protection of the Xi World Expo. 20 1 1 Xi The global public solicitation of the emblem, anthem and mascot of the World Horticultural Exposition has been fully launched. The overall planning scheme has been completed and the bidding for planning and design has been fully launched; At the same time, the infrastructure construction in and around the scenic spot has also accelerated. 20 1 1 Xi 'an World Horticultural Exposition welcomes friends from all over the world to exchange, cooperate, participate and visit!