First, do product positioning and market analysis to determine who the potential customers are. If you represent a big brand of European furniture, and the price is high-end, then its consumer groups must have considerable income and a certain economic foundation. From the perspective of the whole furniture market, the main buyers include the following groups:

1. Buyers of new houses. It is a traditional custom in China that new houses should be equipped with new furniture. Even those who are temporarily short of money because of buying a new house will definitely replace old furniture in the future.

2. Newly married couples. Although the times have changed now, many couples don't just buy furniture in a short time before and after the wedding, but the power of traditional habits can't be ignored, especially the city where the shopkeeper is located is a third-tier city, and the consumption concept is still biased towards tradition, and many newlyweds are still the main purchasing power.

3. Other consumers in need, such as those who want to change furniture styles because the furniture styles are too old.

To increase the sales of furniture, the first step is also a very important step, publicity. After doing a good job of publicity, it will attract enough popularity and the arrival of potential customers, and also lay a good foundation for the next consumer purchase.

The publicity target should be clear, and our publicity audience should be our potential customers as much as possible. After narrowing the scope, it not only reduces the publicity cost, but also improves the efficiency and accuracy of advertising. You don't want to spend too much on advertising, so first of all, reject TV advertisements that need to spend too much and have a very large audience. Combined with the target audience and product characteristics, it is recommended to use leaflets and posters as the main publicity methods, and if your economic conditions permit, you can also use radio.

There are the following points to pay attention to when promoting:

1. When promoting, we must first make clear the product positioning, European brands and mid-to-high-end products, so don't cut prices lightly, self-harm, and never fight price wars unless absolutely necessary. Slogan, what do I recommend? Furniture, create high-quality life? Positioning is a high-income group pursuing a high-quality life. What kind of high-grade imported wood is used as raw material, what kind of style design, and what is the difference between products and brand status? It's better to be clear, and we must highlight the differences of products.

2. Make flyers. The production of leaflets needs a lot of money, so we must not rush it. You need to show the most beautiful side of this European furniture through the leaflet, and all kinds of exquisite furniture styles should be on the leaflet as far as possible. It is necessary to fully arouse consumers' curiosity and desire to buy through this leaflet, so that consumers can't help but see what the furniture on this leaflet looks like. Of course, this may be a bit exaggerated, but try to show the strength of the store through this leaflet.

3. Distribute leaflets. Pay attention to the distribution position. According to the previous market analysis, it is suggested to cover these places:

1) Real Estate Sales Center

2) Marriage Registry

3) Wedding Company

4) In a place with heavy traffic within a radius of one kilometer of your shopping mall.

5) Near the competitor's sales point (don't send it to someone else's door, which may cause conflict), just at the nearby intersection.

You'd better find someone you can trust to distribute this kind of publicity color page. Color pages are expensive to make, so don't distribute them casually. The distribution target should be people who seem to have better economic income or young people who are dressed in fashion (potential customers who buy furniture). It will never be finished, which will greatly affect the publicity effect.

4. giant posters should be like leaflets, and paying attention to the location of making and pasting will play an important guiding role. If conditions permit, consider using roadside billboards near shopping malls. The publicity column should be as dynamic as possible and scroll every few seconds to attract people's attention. This also played a role in guiding people to the shopping mall furniture city.

5. Seek cooperation. It is suggested that the partners are real estate developers and wedding companies, and they can negotiate to establish a preliminary cooperation agreement, recommend customers to each other, or exchange customer information, because a large part of their customers are the same. You can even dispense with distributing leaflets in front of you, and these collaborators will distribute them for you. After all, people who hand out flyers can't be here every day.

6. The audience of radio broadcast is mainly car owners, people who often take taxis and taxi friends. The economic base of the first two people is in line with the purchase. In the long run, if the advertising cost of radio stations is not too expensive, it can be considered.

7. There is a common technique, which may increase the popularity quickly, but it is more popular and may reduce the brand image. Make a few big publicity signs, put them on the van, and then wander around the street with music, which will attract people's attention.

After the publicity work is done, customers will surely flock to us, and the next step is even more important. Layout is very important. First, customers who go to the mall should be guided to the furniture area. This is even more important if the furniture area is not on the first floor. You can put up several signboards. If there is an electronic screen in the mall, you can use it.

Second, show all the best-looking furniture, and don't put the best styles in the warehouse.

Face-to-face marketing is the most important link, which is related to the success or failure of the transaction. Because the product is a high-end product, unless consumers deliberately struggle on the price, don't struggle too much on the price. If customers show certain interest in products, sales staff should focus on introducing product features and brand connotation, let consumers know the brand with scientific data and brilliant experience of the brand, and eliminate consumers' doubts and hesitation in buying. After all, furniture is a bulk item, which needs careful investigation and careful consideration, especially for a strange brand, it will inevitably lead to distrust. One of the important tasks of sales staff is to let customers feel trust by introducing products and brands. In addition, when introducing to customers, we should emphasize the differences of products. You are different from other people's furniture. Customers only buy yours, not just because of the price.

Experiential marketing, as its name implies, is to create more opportunities for consumers to experience and get real and unique feelings from the perspective of the target audience. As mentioned earlier, it is not enough to put the most exquisite furniture in the most conspicuous position. Let consumers touch enough, try enough, and never say anything again? Don't buy or touch? Don't discourage consumers from buying such foolish words. Many people go shopping and buy what they like, especially women, often believe that they have experienced it, so don't? Keep your breasts clean? .

The attitude towards customers must be good, especially after-sales service. As a new brand, the early stage is the key stage of word-of-mouth formation. If a customer is dissatisfied, the negative effect he brings may be that you lose at least ten customers. Such activities can be carried out to let existing customers introduce new customers. If the client introduced is successful, you can give the client who introduced him a gift.

In addition: if some local enterprises and institutions are bullish, you can pay attention to whether it is related to large-scale purchase intention.