Most enterprises have chosen tasting meetings and professional wine tasting meetings as a breakthrough, in order to drive the overall development of the market with the help of high-end and leading consumers. Therefore, specialty stores, franchise chains and other forms have also become a favorite market model for imported wine merchants, and regular forms such as bottom price operation for dealers are still the main sales channels for high-end imported red wine at this stage.

① Catering and entertainment terminal: select hotels, restaurants, nightclubs, bars, cafes and western restaurants with certain grades as sales terminals.

② Group purchase: This is also a channel with large sales volume, quick effect and small capital occupation. Group buying targets are government agencies and enterprises with good economic conditions, which are mainly used for entertainment, conference consumption, gifts and corporate promotional items.

(3) High-end shopping malls, supermarkets and specialty stores: these places are expensive and difficult to sell, and the current sales ratio will not be large. We should selectively enter the catering terminal before it has achieved results. The main purpose is to improve market visibility and popularity and play the role of advertising.

(4) Dealers: Due to the addition of intermediate links, there should not be too many such dealers, and the target is mainly lower-level areas, so as not to increase the terminal selling price or dilute the sales profit.