Banner with the center of gravity layout is easy for visitors to produce visual focus, and the interface effect is strong and outstanding. One of the most common is the way of comparison.

The greater the difference, the more obvious the contrast, which can make specific elements more conspicuous. On the other hand, the less obvious the difference, the less important elements and information can be reflected, and the reader will not be strongly impressed.

02. Split type

Segmentation can be divided into upper and lower segmentation and left and right segmentation. Because banner is generally narrow in height, it is more common to split left and right. It's rare for banners to be separated up and down.

Left-right division divides the whole page into left and right parts, and the copy is configured on the left or right side respectively. When the left and right parts form a strong contrast, it will cause an imbalance in visual psychology. But if the boundaries are blurred, or the words are repeated or interspersed left and right, the left and right pictures and texts will become natural and harmonious.

03. Inclined type

Oblique banners are personalized and appear on the websites of some design companies or sports brands. The oblique design of the main image of the layout causes strong dynamic and unstable factors in the layout, which is more eye-catching, and is sometimes classified as left-right split type.

04. Full version type

The whole banner is easy to understand, usually the layout is all pictures, mainly pictures, and the visual communication is intuitive.

The arrangement of characters is pressed up and down, left and right or in the middle of the image. The full version gives people a feeling of generous stretch.

05. Curve type

Pictures or words are arranged in a curved way in the layout structure, resulting in a sense of rhythm and rhythm. Appear in the design of sports flags.

Arranging many elements of the same shape at various angles can create a sense of rhythm. This alone can create the rhythm of jumping.

06. Symmetric type

Symmetrical layout gives people a sense of stability, solemnity and rationality. Symmetry has absolute symmetry and relative symmetry. Generally, relative symmetry is adopted. So as not to be too strict. Banner symmetry is generally left-right symmetry.

07. Quadrilateral type

Four-corner type refers to the graphics arranged on the four corners of the layout and the diagonal structure connecting the four corners. The layout of this structure gives people a sense of rigor and standardization. The picture below is a kind of quadrangle, and it also uses the typesetting design skills of left and right division. Did you find it?

Different typesetting can give people different visual feelings, and good typesetting will make banner more brilliant. There is no absolute good or bad layout, only suitable and unsuitable.

What are the requirements for poster design elements? First of all, the theme is clear

Second, the key words are prominent (the bold is bold and the red is floating red)

Third, conform to reading habits.

Fourth, arouse the desire to click in the shortest time (try to think)

Fifth, the color should not be too eye-catching (not too flowery)

Six, the number of products should not be too much

Seven, the amount of information should be balanced, and there should be blanks (blanks can give pictures and words a breathing space)

Eight, design banners

1. Highlight products and their features, use attractive publicity language, and appropriately weaken the company's popularity and logo.

2, the more pictures, the better, highlight the key points, the necessary product description can not be less.

3, reasonable arrangement of screen content, highlight the key points, the necessary product description can not be less.

4. Colors should not be exaggerated, and strive to create a pleasant and comfortable sensory experience.

Extended data

Poster design characteristics

1, large size

Posters posted in public places will be disturbed by the surrounding environment and various factors, so they must be displayed in front of people with big pictures, prominent images and colors. Its screen size includes full-open, folio, long three-open and super-large screen (full-open).

2. Strong farsightedness

In order to make people who come and go in a hurry leave a visual impression, poster design should fully embody the principle of positioning design in addition to large size. With prominent trademarks, logos, titles, graphics, or contrasting colors, or large areas of blank space, or simple visual processes, posters become the visual focus. Posters can be said to have the typical characteristics of advertisements.

3. Highly artistic

As far as posters are concerned, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with concrete artistic expression, realistic paintings or cartoons, leaving consumers with real and touching pictures and humorous feelings.

Instead of commercial posters, it has a wide range of contents, diverse forms and rich artistic expression. Especially for cultural and artistic posters, you can give full play to your imagination and artistic means according to the advertising theme. Many painters who pursue formal beauty actively participate in the design of posters, and design posters with different styles and forms with their own painting language.

How to design posters in a website, banner's display plays a very important guiding role. Every industry is different, every designer is different, the style of products designed is different, and the requirements for banner are different.

A good banner is well designed, mainly reflected in the click-through rate. A good banner should be very easy to attract users' attention, so that users have a strong desire to click in and learn after seeing this banner, rather than the ordinary advertising banner display form.

Mainly reflected in the following aspects:

1, mainly written.

Although most of the pictures on the website now advocate illustration, which can improve the user experience, we now see that many pictures on the website are mainly pictures, which is easy to fall into a misunderstanding: banner pictures are only used to show the overall image of the main products or enterprises of the website in the form of pictures. In fact, such banners are hard to attract users. Because some users still need certain words to understand the content of advertisements. If it is mainly written, it should be concise, and such illustrations and words will help improve the click-through rate.

2. No price information appears.

Ordinary consumers are very sensitive to prices. Unless the price of your product is much lower than that of the products in the same industry and has a price advantage, Bian Xiao suggested that it is best not to appear price information on banner. Because once the price is unacceptable to users, this banner will be ignored by users.

3. Add words such as free or huge discount.

According to the consumption psychology of many consumers, they are very keen on products with good quality and low price. The promotion of corporate websites, as well as the design of banner. Adding words such as free or huge discount to banner can also attract users effectively, but Bian Xiao still reminds us that we must be realistic. If we click in, we will find that it is just a trap, which will cause strong dissatisfaction from users.

4. Design with behavioral appeal

We usually see a click-like button or link on some banners on the internet, and we will have the idea of clicking subconsciously, and we may go in involuntarily. This method can also improve the click-through rate.

Of course, there are many ways to improve banner's click-through rate, so I won't go into details.