How are wedding companies classified? According to what classification? What's the difference between these categories? How can I choose a wedding company that really suits me?
Let's follow the professional planners in the industry and listen to them to analyze the "deep well" of the wedding company.
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As a wedding planner, I especially want to make a voice belonging to our industry from an objective perspective, hoping to help the new couple.
According to my experience, most newcomers not only don't know the process of wedding planning, but also don't know what to pay attention to, and their understanding and positioning of their wedding are also vague.
Therefore, the initial communication with the couple usually begins with popularizing and catching up on wedding knowledge.
For example, we think a very important question, but not every couple has seriously thought about it: as a newcomer, what is your main purpose (appeal) of holding a wedding?
Let's give a simple example:
First, receive red envelopes. Get back the money you and your parents once had;
Second, you or your family are doing business or being an official, and the wedding banquet may include the functions of network expansion and business banquet;
Third, through the opportunity of holding a wedding, I thank my parents for their kindness and the distinguished people who have helped me;
Fourth, show your truest side to the guests present, so that everyone can see another self outside of work or daily social interaction, full of their own aesthetics, values and love;
5. Hold your own wedding. Review your love experience, give each other a promise, look forward to your future marriage life, and leave good memories for the future. ...
We just briefly listed some common wedding purposes and requirements. Every family, every couple's specific situation is different, and the final answer is different, and it may not be a single appeal, but a comprehensive purpose.
But as a newcomer, you should think clearly about your main purpose (appeal), then naturally know what kind of wedding should be held, and then you can use your own ideas to find a wedding company that meets the requirements and realize it for yourself.
As an insider, I think wedding companies in the market can be divided into three categories:
Traditional package wedding service
"pseudo-customized" wedding service
Real customized wedding service
-Traditional package wedding-
Traditional package wedding. You can see the price list directly. Many names, clearly marked, even four donkey kong (photography, video, hosting, makeup) can be included.
This kind of wedding usually has a low total price and looks very cost-effective. This kind of wedding company "standardizes" and "models" the common wedding design scheme, and even has clear regulations on how many flowers to insert in each flower ball, and "packages" it like factory production.
As shown in the figure below:
Reusable props and accessories are purchased for the corresponding scenery, and designers don't need to design anything or spend too much thought. They even give it directly to the wedding builders, and they can "draw a gourd ladle" in the way they have repeated countless times, so that the wedding company can reduce the direct and indirect costs to incredibly low.
Usually this kind of company will fight for the price. In order to quote consumers a lower total price, they choose lower-grade parts such as staffing and setting. Once consumers place an order, they will tell you later that they need better results. The basic package is not ideal, and all kinds of money need to be added to "ensure the effect". The total price of the final consumer is not as low as expected.
For wedding companies, cost control is in assembly line production. If a certain amount is added, the profit rate of package wedding companies is the highest in the whole industry.
-"pseudo-customized" wedding-
Under the banner of customized wedding, it is essentially a package wedding, which is somewhat different from a pure package wedding.
In order to understand the needs and preferences of newcomers, a "test form" is usually filled out for newcomers, and the items in it include the colors and styles that newcomers like. This kind of test form is often very rough, and the embodiment of the needs of new people is also very superficial. Even many companies make a link very formalistic, which has little influence on the final wedding design.
After a brief understanding of the needs of the couple, according to our company's existing style settings and existing props, give the couple a subjective wedding design plan.
The real wedding is still exactly the same as the package wedding company.
However, the newlyweds themselves don't know that the so-called customized wedding has actually been staged repeatedly in history, because a large number of conventional and reusable props and design methods in the wedding industry still bring "patterns" and aesthetic fatigue to newlyweds and guests.
For newcomers who don't understand the wedding industry at all, the stunt of this "pseudo-customized" wedding company is still quite confusing.
As shown in the figure below:
We think it's important to make everyone aware of this.
Because the above two types of wedding companies mainly rely on large-scale profits, it is impossible for every wedding to be designed by experienced wedding designers with artistic skills. Usually, your wedding will be handled by a "wedding planner" who is good at planning and executing the wedding process. The final wedding design level is naturally difficult to reflect a high level. "You get what you pay for" is their mantra, and the so-called "luxury" is only created by the number of flowers and dazzling lights. Therefore, even if the package and pseudo-customized wedding cost a lot of money and are made "tall" with many flowers and props, you will still feel that the wedding design is soulless and still "empty" and "boring", and the story experience, personality characteristics, sincere feelings, aesthetics and love concept of the couple are difficult to reflect.
-Custom (creative) wedding-
This is a wedding mode that has emerged in recent years.
The core of the wedding team is a wedding designer with many years of artistic skills and design experience. After reaching an intention with the couple, the wedding designer will generally have 2-3 hours of in-depth face-to-face communication with the couple.
Newcomers share their growth experiences, love stories, personality characteristics, ideal values, wedding expectations, etc. Designers will know the newlyweds very well through multi-channel and multi-time communication. Designers will look for or summarize logical clues in the stories and experiences of the newlyweds, and finally form the wedding theme, and carry out specific design around the theme in all aspects of the wedding.
There is no need for the couple to make up their minds or worry about the design of the wedding. Newcomers only need to provide their own information and needs, and the rest of the design work is the task of wedding designers. After the design scheme is released, the couple only need to make supplementary comments (they also have the right to completely overturn the design and ask the designer to put themselves in another's shoes, which is rare).
Under the premise of good implementation, this kind of wedding company emphasizes design, and it is an original design that conforms to the characteristics of newcomers.
This kind of wedding company will not do the same wedding, each wedding is different, even the style is different, and the wedding props are not used in the industry.
In order to reflect the unique aesthetic effect of the wedding, a large number of handicrafts or semi-finished products are used to visually surround a theme, which is full of profound emotional expression, so that the newlyweds and guests at the wedding have a strange aesthetic feeling, not only beauty, but also a soul that truly belongs to the newlyweds.
In order to achieve this goal, considerable energy and preparation time are needed. For example, the direct preparation time of a medium-sized site is 1-2 months, and the site layout time is 15-24 hours.
Therefore, in order to ensure the originality and high standard of weddings, such companies can't afford too much, and it is usually the limit to undertake 2-3 weddings a week.
Hotan happy event:
After reading the classification of wedding teams by professional planners in the industry, is it much easier to determine the purpose of this wedding first and then choose a wedding that suits you according to the advantages and disadvantages of the three kinds of weddings?
Did you get it?
Wedding photos are all online.