Precautions for wall hanging display: Next, share some principles about placing goods on shelves:
1, the height of the commodity display must be at the same level as the customer's sight.
The goods displayed on the whole wall are within the customer's field of vision, and 90 cm ~ 180 cm is the best and most common display height of goods. This is especially suitable for the window display of small items such as bags, shoes and ornaments. 90 cm ~ 180 cm is the best display place from the height of customers' chest to their eyes, which is called "golden space".
2, metope display must be combined with good lighting.
The effect of the light shining on the window is just like that of a woman without makeup. A silk scarf floats from the spout to the sky, and the customer's perceived message is: light. But after lighting the window, you will find that this silk scarf is not only light and thin, but also light and transparent, and the sense of quality conveyed to customers will also be improved.
3. Be sure to grasp the customer's habits.
Under normal circumstances, it takes about 10 seconds for customers to judge whether to shop in the store. In this 10 second, the brand must convey clear information through the window. For example, let's take a look at the window design of Adidas: the window design of each series of Adidas is quite eye-catching, both in color application and style design. This is actually the message that sports brands want to convey to consumers: creativity, vitality, youth and freshness. At the same time, we should know that most customers are wandering, and there are many uncertainties in such customers. For example, they will pay great attention to the freshness of each store, be unique and different. Therefore, in order to attract more customers into the store, it is most important to pay attention to the visual image conveyed by the window itself!
4. The theme must be determined before the merchandise is displayed.
A window without a theme has no soul. At least you should let customers know clearly what the window is talking about, what is the theme of this season, and which one is the main model of this season ... The theme of the window must be clear, and you must never set too many trivial points. Always remember that once customers' eyes are distracted, they can't concentrate!
Wall display skills 1 note: pay attention to the consciousness of repeating the main push. We usually use this behavior inside the store. However, for a main push style or a style with sufficient inventory, we might as well use this technique in the window, model display+stacking or side hanging to enhance the customer's first visual impression of the main push. You will find that this kind of repeated window display is mostly used for men's wear brands, because men's psychological activities in the shopping process are far less than those of women. When you present the same product to him again and again, nine times out of ten, he will buy it home.
Wall display method:
1. Repetition method: Repetition method refers to alternately displaying more than two different styles of goods on your single container or the whole wall. This way can often give people a sense of rhythm, a bit like listening to music, it has a prelude, a climax and an end, so people feel very happy!
2. Symmetry law: Symmetry law means that the center of the container or wall is a symmetrical line, and the goods on the left and right sides are arranged in the same way. Symmetry gives customers a complete feeling, and the whole wall is a complete picture, and it is stable and harmonious, and there will be no feeling of unstable center of gravity or too much or too little goods at any point.
Third, the balance method: the balance method seems to be very similar to the symmetry method, but it is not. It is a kind of existence that breaks symmetry. It needs to choose and place goods carefully to get a new sense of balance. The purpose of breaking the symmetry law is to prevent excessive peace and create a sense of movement of goods on the basis of the original feeling. If you can use these three rules flexibly in your shop, you can make your shop more flexible and not messy. Let's look at some flexible applications. This is a typical symmetry, and the whole gives people a special sense of wholeness and peace, and there will be no sense of clutter caused by many commodities. Compared with what I visited two days ago, it is really incomparable.
This is a combination of symmetry and rhythm, which is actually very common in shops. It gives customers a sense of security and balance, which comes from your choice of goods and location layout. On the whole, there is no sense of disobedience caused by the incomplete correspondence of commodity positions. This is called repetition. The display of goods is repeated according to a single shelf. Although the color is different, its idea is here, which is easy to strengthen customers' impression of the goods and is conducive to sales.