Just like people who play SLR and instagram, they pursue different things. In fact, strictly speaking, DJI is not a standard consumer product. If DJI's Elf series is compared to SLR, drones under 1,000 yuan can be compared to instagram and instagram-specific small cameras. SLR is an effective productivity tool. The pursuit of higher order parameters can sacrifice entertainment and ease of use, while instagram gives priority to entertainment and sociality. Both SLR and instagram serve the image market, but the service methods are different. The works of SLR are not so social. SLR users are seeking to be published and worshipped, and keywords such as Jose and photographer are their pursuit. Instagram wants popularity and fans. The latter does not rely on professional support, but comprehensive entertainment. Spending more than 10 thousand on aerial photography equipment, the pursuit is to "shoot awesome works", which is difficult to organize with entertainment and social interaction. When sending photos of friends, most of them are not because "this photo is good", but because "I want to share it at this moment".
"This is a culture, not a functional requirement. Many things are not necessities, but only things that are not necessities can form a strong circle and cultural effect. " An industry insider said that he is very optimistic about the market of thousands of drones.