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Direct selling business model
Four modes of direct selling industry:

1, dual-track system: representing the company's beauty-security, curtain-reaching, excellent-reaching, etc.

The third stage combines the advantages of dual-track system, rectangular system and compression line. Its system is simple and easy to copy, which can meet the requirements of the rapid development of direct selling enterprises. The main structure is all the people you have trained. According to this system, the company arranges all the people below you on two vertical tracks, step by step. This model has been adopted by the rampant "mouse club" in China.

The disadvantage of this system is that it is easy to have elephant legs. If one person in your downline is weak, then this line is likely to weaken, which will affect the performance and development of the whole team.

2. Dual-track system+grade difference+e-commerce: representing the company's Asia Live Network, Ming Sheng, Yongtong, etc.

The latest model of direct selling industry is also the most adopted model by new direct selling enterprises. It combines differential double track, rectangle plus double track, or differential plus rectangle, and integrates many excellent genes such as e-commerce. Its system innovation is flexible, the entry threshold is low, the monthly consumption pressure is low, and the system design is more humanized, which is suitable for the low-cost investment mentality of Chinese people at present, so it can be popularized quickly.

However, this system takes the form of timely confrontation. After the confrontation, the current performance will be settled, and the rest can be recorded at the next settlement. Moreover, different direct selling companies have different settings for specific entry threshold amounts.

3. Sunline: It represents Amway, Meikai, Yafang and Yongyuan.

In the first period of direct sales development, everyone has the opportunity to lead their own team, and your own developers are all around you. The structure of the whole team shines around like the sun. However, the development of this direct selling model has led to a situation that direct selling enterprises can't control, because everyone is the focus, and as a result, everyone can't be the focus.

When the number of teams grows too fast, the direct selling enterprises will lose control of the teams, and the direct sellers will share a lot of energy in this rapid expansion process, which will eventually lead to the situation getting out of control.

4. Rectangular system: representing companies such as New Century, New Century, Meijia, Sunshine Germany, Kelina, etc.

The direct selling model developed to the second period, also known as improved ladder system and compression system. Companies that adopt this system model artificially put the development line of direct sellers on two connected sides of a rectangle, so that no matter how many people you develop, you can only settle the bonus according to these two lines.

This system avoids the situation out of control caused by attracting people to participate in the rapid development of direct sellers, but the incentive to direct sellers is not very strong, which leads to the slow development speed and scale of direct selling enterprises.