First of all, we split the work of e-commerce. The first part is the management of the product itself. Including product development, product packaging, inventory management, quality management, logistics distribution management. If the brand only has an e-commerce part, aren't two people enough? Of course, if pure online brands can't ask such nonsense questions. We assume that it is an offline mature brand, so at least you have to have a specialist related to inventory delivery and after-sales. This is a person.
Then, it entered the serious e-commerce operation part. The operation must first open a shop, and at least one artist must have it. The misunderstanding of many businesses is that this job is one-off. As long as the one-time outsourcing is done, there will be no workload in the future. So you don't need a standing artist. However, this is not the case in reality. Shops need new models every day, which is not a one-time workload. To engage in activities on the platform, it is necessary to engage in special activity pages and add various activity logo keywords to the pictures of single products, which is also the workload. There is also an unexpected workload for ordinary businesses, that is, measuring money and mapping, and constantly fine-tuning pictures according to the click-through rate data in the background. This requires not only an artist, but also some e-commerce experience. Therefore, professional artists are indispensable.
In recent years, there have been more and more complaints about the through train, and I feel that the money of the merchants has been earned by the through train. What is a through train? Simply put, paid promotion. This is the position that best reflects the operational level. A good driver is basically as valuable as a good financial trader. An excellent driver can save 30% or even 50% of the cost than a qualified driver. People who haven't done it drive hard, which may cost ten times more. Regardless of any platform, the role of paid promotion is the core of the core, which is hopeless. Moreover, the cost is not low, and it is not unusual to make a bottom of 30 thousand a month.
After that, it is customer service. Customer service is divided into morning shift and night shift. Before and after sale, one person will make the transition in the early stage, and soon there will be at least two people. This is indispensable, right? When the store is big, it is not unusual for the customer service to get a team.
This is the manager. Do you want to participate in a bunch of activities on the platform? How to determine the price system? Many enterprises may think that this person is all they want to recruit. But there is too much work in e-commerce, and it is impossible for a superman store manager to do all the work just now. You must equip the general with soldiers.
If it was five or six years ago, the four positions of art designer, promotion, store manager and customer service were almost enough. Now, there is another piece, called content operation. Do you want to write pictures and texts about planting grass? Do you want to make a short video? Do you want to do a live broadcast? In the past, e-commerce was about people looking for goods, searching for whatever you want to buy, and then competing the evaluation of the store in the system and the ranking under the same keywords. If you can't compete with others, you can improve through krypton, that is, by buying advertising space. But now the times are different, and the proportion of users wandering by themselves has exceeded their own active search. At this time, more content is needed.
Simply put, the live broadcast of the store is now an important source of traffic. Merchants who broadcast live in stores for a long time can effectively increase the total sales of stores by 20%~30%. Why is this? Because the behavior of live broadcast can show the characteristics of the product more intuitively, and the anchor communicates with the user through oral broadcast, which is faster and more effective than typing by Xiao Er. Therefore, as soon as the live broadcast came, the customer's stay time increased, the decision-making was easy, and the overall natural sales volume also went up. Moreover, the live broadcast room is a new source of traffic. How many people are bored is to visit the live channel and chop their hands when they go in.
In addition to live broadcast, the content also includes short videos and pictures, which is also a similar source of traffic that needs to be expanded. Then, are there any of these positions: anchor, field control, camera, screenwriter, planning. Although some of these positions can be part-time, there must be at least a team of 3~4 people.
So, in this case, is the e-commerce team at least 10? Basically, there are so many people who may not be able to do it, but there are not so many people who must not. This is the core logic that so many agent operators on the Internet can survive. An e-commerce company needs 10 people, two companies may need 15 people together, and 30 companies may need 20 people. After all, many people will use it. One team can take orders for 65,438+00 ~ 65,438+05,000 a month (there is basically no good guarantee below this). But the brand has its own team, and it is really not enough without 200,000.
Of course, you may have questions. I don't do anything else. I ask people to bring goods every day. Isn't that all? Then let's analyze this misunderstanding in the next article.