Xijia wine, a new force in the market of festive wine, wedding wine and wedding wine, is produced in Wangchang, Chengdu, Sichuan, and belongs to Luzhou-flavor liquor like Wuliangye. Family wine is also made of five kinds of grains (sorghum, rice, glutinous rice, barley and wheat) through traditional solid-state fermentation, distillation, aging and blending, without adding aroma and flavor substances produced by alcohol and non-alcohol fermentation, including caproic acid. The style of family wine is characterized by strong cellar aroma, soft and sweet entrance, refreshing and sweet taste and long aftertaste. Due to the advanced production technology adopted in the brewing process, harmful substances such as fusel oil and formaldehyde that are easy to get on the head are removed, so it has the reputation of not getting on the head without drinking.

The positioning of family wine is to be the first brand of family wine in China. If the landlord wants to enter the liquor industry, not only the quality of liquor itself is very important, but also the positioning: target consumer group positioning, price positioning and channel positioning.