Vision plays a central role in people's sensory system, even covering other sensory channels, so it has become an important prerequisite for influencing consumers' behavior. The rise of e-commerce has changed people's lives. Online shopping is not only a way of consumption, but also a way of leisure. With exquisite decoration, colorful and orderly goods, comprehensive details display and strong visual impact, online stores have aroused customers' desire to buy, and have evolved into a new marketing tool-visual merchandising. The optimization of visual experience of online stores needs to focus on store strokes, home pages and baby details. The name of the store is the banner at the top of the online store. As the visual focus of customers after entering the online store, it is the concentration of store culture, which directly determines the first impression of the store in their hearts. Exquisite, simple and creative store tricks will greatly increase the possibility of customers staying in online stores to browse and choose goods. There are two principles to follow in setting up shop signs: first, it is simple and clear, and the main products are clearly told to customers with words and images; The second is harmony and beauty. Shop signs should be consistent with the overall style of the online shop, with reasonable graphics and texts, and color rendering should be coordinated with commodity categories and texts, such as red for wedding supplies and green for health food, to convey the characteristics of the main products of the online shop. As a window to display the store image, the store homepage directly affects the brand promotion, buyer's shopping experience and conversion rate. The layout of the home page needs to grasp three points: first, the key points are prominent, and the marketing key products such as main products, new products and best-selling products are arranged at the top of the page with concentrated visual hotspots, so as to catch consumers' eyes with strong visual impact; Second, the display is orderly, and the reasonable display of products is carried out in the limited home page space, which not only pursues the shaping of visual value, but also devotes to the most efficient spatial function planning. It is suggested that the product display should adopt F-shaped eye movement trajectory which conforms to the consumer's browsing web pages; Third, communication is smooth. In the shop window or after focusing on promoting goods, you can add certain logical commodity classification navigation to guide buyers to find the goods they need in the fastest time. Baby details page plays an important role as the entrance of a lot of traffic and the final purchase page decided by customers. Compared with physical shopping, online shopping is a longer process, and customers can choose carefully and compare comprehensively, so it will become relatively rational at this time. At this time, as a "static salesman", the baby description page plays an important role in conveying the details, quality and use feelings of the goods. The design of the details page should be clear in logic, accurate in expression, meticulous in place, consistent in overall typesetting style, natural and pleasing to the eye, so that customers can fully feel the pleasure of browsing. The details page needs to show the multi-angle shooting effect of the goods, so that customers can fully understand the appearance of the goods, and some distinctive elements of the goods should be highlighted. In addition, the specification parameter module of goods is one of the main ways for users to judge the overall feeling of goods, and should be displayed in a neat layout design.