Business cooperation plan (I) I. Goals and purposes
Push the "XX" bee industry to the XX market and make it stronger and bigger.
Second, the way of cooperation.
There are two ways for general manufacturers to explore unfamiliar markets: one is to set up offices, and the other is to set up distributors.
According to the actual situation, the cooperation mode between Party A and Party B is the combination of offices and dealers-dealer-style offices. This can not only make use of the verticality of the office for effective overall management, but also give full play to the fighting capacity of dealers.
Third, the steps of cooperation
① Step 1: Select a site and set up a specialty store ("XX" Bee Industry Image Store).
Target time: July and August, 20XX.
(2) Step 2: Products enter and surpass the market, and improve product sales channels.
Target time: September 20XX to 65438+February 20XX.
③ Step 3: Set up an online shop.
Target time: 2XX September
④ Step 4: Set up a company to expand foreign trade and other businesses.
Target time: September 20XX
⑤ Step 5: Chain operation of Guangdong "XX" bee industry.
Target time: 65438+ 10 month, 20**.
Four. Advantages of Party A
(1) strong product research and development capabilities and resource advantages, and strong strength;
② It comes from "XXX" and has a certain brand appeal;
(3) The enterprise is in a period of rapid growth, with a large development space;
④ The enterprise has won many honors in the industry and will soon obtain QS certification;
(5) Brand awareness has not been fully opened, and competitors have not paid enough attention to it;
⑥ The products are rich in variety, beautifully packaged and low in price, which meets the needs of citizens' popularization;
Verb (abbreviation of verb) Party B's advantages
Loyal and reliable, with a good concept of cooperation;
2 understand the service, can bear hardships, and have certain market maintenance and development capabilities;
(3) Familiar with media operation, good at public relations, and able to maintain a good brand image;
There is an entrepreneurial team composed of more than a dozen people behind;
There are many friends and alumni in Guangzhou, and the sales network is easy to expand (Wuhan University alumni are all over Guangzhou and have a certain social status).
Advantages of intransitive verbs after cooperation
The establishment of dealer-style offices can not only give play to the joint advantages of offices and dealers, but also give play to the resource advantages of both sides.
① Direct selling mode, with low purchase price, easy cost control and sales advantage;
(2) Party A can alleviate the problems of capital, manpower, sales and management caused by developing unfamiliar markets, and the risk of market development is relatively reduced;
③ Party A can effectively control Party B's operation in Guangzhou market, which is convenient for collaborative management;
(4) Party A establishes its own sales channels in Guangzhou market, which is conducive to the growth and long-term development of the enterprise;
⑤ Party A can get rid of the old mode of relying solely on dealers. Party B's timely feedback on all aspects of the Guangzhou market will help Party A grasp the market initiative after the market reaction speed is accelerated;
⑥ Party B has a sense of belonging and honor, cherishes opportunities and has a high enthusiasm for market development. Party B can resolutely implement Party A's various price policies, sales measures and terminal promotion;
⑦ Both sides learn from each other's strong points, which is helpful to give full play to and make good use of product advantages and channel advantages.
Seven, marketing strategy
"XX" bee industry entered Guangzhou, taking advantage of its late development and promoting it completely. The marketing goal is not only to change some customer groups from other bee products brands to "XX", but also to aim at the huge potential customer market and develop it in multiple ways and strategies.
(1) In establishing an image store:
A, opening an image store is different from opening a company. The retail-oriented business model and the purpose of brand image display determine the importance of store location;
B, decoration style should be strictly consistent with corporate brochure, the implementation of standardized decoration, procurement, decoration, retail;
C. Party B's sales staff must be trained by Party A to form a "XX" corporate culture style.
(2) in the establishment of sales network, sales channels, the establishment of agents and distributors. ：
A develop the sales market and expand the sales network with Party B's existing personnel as the main force;
B, entrust an industry and trade company as an agent to let the products enter Guangzhou BC store smoothly;
C, find secondary wholesalers in non-staple food wholesale markets, professional websites and other channels, with the help of the sales network and customer resources of these secondary wholesalers;
D, using the network for terminal sales, such as Taobao, BBS, QQ group, etc. Conduct objective and interactive marketing. (At present, Party A has made a product sales survey in QQ group, and the effect is good. )
Note: Various sales means, such as public relations means, advertising means and service means. , combined to achieve the biggest sales target.
③ In product advertising promotion:
A. During product promotion, we should use experiential marketing such as low-price promotion and free goods experience to attract customers, and the promotion place can be located in front of the store, in the supermarket or in the community;
B. Carry out experiential promotion with some industries related to bee products, such as bakery (honey bread) and juicer (honey juice).
C, use the Internet to publish advertisements and promote products, focusing on female websites (such as "Pacific Women's Network"), health websites (such as "Health Network Forum") and commercial websites (such as "Sugar News");
D, planning activities for hype. For example, when Teacher's Day comes, holding preferential activities for teachers who have been teaching for more than 30 years can not only play the role of advertising, but also establish a good image of products. Every year, Spring Festival, March 8th Festival and Double Ninth Festival can be regarded as key festivals for product promotion.
E. Carefully plan news events of enterprises or products, and skillfully use media reports to attract consumers' attention. This promotion effect is good and the cost is low.
Note: Product promotion: First, pay attention to corporate culture communication and establish Party A's brand image; Second, all activities are considered from the perspective of cost and effect, and efforts are made to reduce the advertising marketing pressure of enterprises; Third, the form of promotion is always changing.
④ In terms of product structure:
A, choose honey with good sales in the market, which is welcomed by ordinary consumers, reflecting the characteristics of "XX" as the flagship product of Shanxi Merchants. Occupy market share with low-end products;
B, propolis, royal jelly, gift boxes and other products with high prices and large profit margins, the main target sales are group purchases by units and gifts from relatives on holidays. The business place is in the image shop, or in some convenience stores near the hospital. Earn profits with high-end products.
⑤ In establishing a sales team:
A. As the sole sales representative of Party A's products in Guangzhou, Party B should take the lead in management, honesty, honesty and discipline, establish a well-trained, strong execution, United and enterprising sales team, and be brave in pioneering and innovating;
B, pay attention to the training and study of sales personnel, and conduct regular training in negotiation skills, contract management, financial level, business analysis and risk awareness;
C. Establish a comprehensive and scientific meeting system, salary incentive system and employee career development system, and pay attention to the long-term development of the sales team.
Eight. Responsibilities and rights of both parties
On the basis of mutual benefit and common development, Party A and Party B sincerely cooperate to jointly cultivate the Guangzhou market of "XX" bee industry, create better profit and brand growth space, share weal and woe and achieve a win-win situation.
Business cooperation plan (II) I. Summary of implementation
This is a one-or two-page summary of the business plan. Including:
1, a brief description of the business (that is, "elevator statement")
2. Overview of opportunities
3. Description and forecast of the target market
4. Competitive advantage
5. Forecast of economic situation and profitability
6. Team overview
7. Benefits provided
Second, the industry background and company profile
1, detailed market description, main competitors, market driving force.
2. The company overview should include a detailed description of products/services and how to meet the needs of key customers.
3. Be sure to describe your entry strategy and market development strategy.
Third, market research and analysis.
This is a window to show how well you know the market. Be sure to explain the following questions:
1, customer
2. Market capacity and trends
3. Competition and their respective competitive advantages
4. Estimated market share and sales volume
5. Market development trend (this is quite difficult for new markets, but we must try our best to get close to the facts)
Fourth, the company strategy.
Explain how companies compete, including three questions.
1, marketing plan (pricing and distribution; Advertising and promotion)
2, planning and development plan (development status and goals; Difficulties and risks)
3, manufacturing and operation plan (operation cycle; Equipment and improvements)
Verb (abbreviation for verb) overall timetable
The company's schedule includes the following important events.
1, revenue
2. Balance point and positive cash flow
3. Market share
4. Introduction to product development
5. Main partners
6. Financing
The main risks, problems and assumptions of intransitive verbs
1, entrepreneurs often make unrealistic assumptions about the company and the risks they will face.
2. Explain how you will handle risks and problems (contingency plan).
3. strike a careful balance between pragmatism and optimism about the company's potential.
Seven. Management team
1. Introduce the management team of the company. Be sure to introduce each member's education and work background related to managing the company.
2, pay attention to the management division of labor and complementarity.
3. Finally, it is necessary to introduce leading members, business consultants, major investors and shareholding.
Eight, the economic situation of enterprises
Introduce the company's financial plan and discuss the key drivers of financial performance. Be sure to discuss the following levers:
1, gross profit and net profit
2. Profitability and durability
3. Fixed, variable and semi-variable costs
4, the number of months needed to achieve balance of payments.
5. Number of months required to achieve positive cash flow
Nine. Financial forecast
1, including income report and balance report, quarterly report for the first two years and annual report for the first five years.
2. Cash flow analysis of valuation in the same period.
3, highlighting the cost control system
X. Assumed benefits that the company can provide.
This is your "selling point", including:
1. Total capital requirements
2. What level does this round of financing need?
3. How do you use these funds?
4. Investors can get a return.
5. You can also discuss the possible exit strategies of investors.
When you write a business plan, you should achieve the following goals:
1, trying to express clearly and concisely.
2. Pay attention to the market and speak with facts, so it is necessary to show market research and market capacity.
3. Explain why potential customers will pay for your products or services.
4. consider the problem from the customer's point of view and put forward strategies to guide them into your sales system.
5. Form a relatively mature investment exit strategy in your mind.
6. fully explain why you and your team are best suited to do this.
7. Ask your readers for feedback.
When you make a business plan and submit it to investors, you must avoid the following problems:
1. Too optimistic about the prospect of products/services, leading to distrust.
2, the data is not convincing, such as taking out some data that is far from the industry standard.
3. Positioning is the product or service, not the market.
4, there is no clear understanding of competition, ignoring the threat of competition.
5. Choose to enter a congested market in an attempt to catch up.
6. The business plan is very unprofessional, such as lack of appropriate data, being too simple or lengthy.
7. Do not carefully look for the most likely investors, but spamming materials.