Secondly, eating seafood live broadcast is also a way of entertainment and communication. During the live broadcast, the anchor can interact with the audience and share all kinds of knowledge and experience about seafood. Viewers can also communicate with the anchor in real time and express their views and opinions through the comment function. This interactive live broadcast can not only enrich the audience's knowledge of food culture, but also enhance the friendship and mutual trust between the audience and the anchor.
Eating seafood alive is also a way to promote marketing. Many seafood restaurants or brands will show their special dishes or brand image through live broadcast. The anchor will introduce the production process and characteristics of these dishes to the audience, attract the attention of the audience and increase the visibility and reputation of their own brands. In this case, eating live seafood is not only a gourmet experience, but also a marketing tool.