Signature analysis
Appeal analysis
Set personalized products according to requirements
Provide personalized service according to your own strength and advantages.
Select the promotion method
Select promotional media
Follow-up service
In the fierce market competition, the above answers are presented in the market and marketing planning circle: (1) There is a negative scenario that the early wedding photo market needs qualitative improvement, and the sales amount is separated from the market share; (2) Brand promotion marketing strategy and strategic consultation will not win; (3) The brand planning image declines, and the competitive disadvantage/ability weakens; (4) Lack of zero set of enterprise abstract strategy/marketing planning strategy/competitive strategy. In order to solve the problem of studio flooding, change the hidden operating conditions and prohibit unhealthy practices, Rose Wedding Photography Co., Ltd. decided to cooperate unilaterally with Lipai Studio Marketing Personnel Company, and conduct integrated marketing planning for 20 12 years according to the company's hidden capital flow under the conditions of enterprise investigation and market research. The responsibilities of marketing planning include the following departments: (1) analysis of the internal environment of the studio-market research; (2) The premise analysis inside the studio-enterprise diagnosis; (3) The formulation and coordination technology of retail marketing planning strategy; (4) Image design of photo studio (VI design); (5) the implementation of strategy and tactics. Finally, we should achieve the above goals: (1) unilaterally promote studio abstraction and improve product reputation; (2) Strengthen the competitiveness of the studio market, so as to be at a competitive disadvantage in the market; (3) Implementing integrated marketing strategy to increase the real strength of the studio and greatly increase the sales of old suites; (4) Civilized decoration of the studio to increase the cohesion of the studio; (5) Cultivate the marketing and marketing team for the studio. Investigation and analysis of the internal market environment of the photo studio The investigation and analysis of the internal market environment is one of the foundations for making the integrated marketing plan of the enterprise. The goal is to understand provocation and intimidation, development opportunities, competitive environment, the image of the studio and product image. In different periods, it is related to the micro-political chaos environment, market economy environment, technical environment and social albinism environment that affect the development of photo studios. Among them, we need to know some main subjective results, such as the number and characteristics of industries, the situation of competitors, consumer groups and the actions of other social interest groups. 2. Brand survey and evaluation-what is our position outside of market research (stop business leadership? )? What is people's market share? What are the main factors that form the slope of deeds? How much do we know about our own brand? How good is the product reputation? How high is the brand awareness? What about the abstraction of our enterprise beyond the eyes of consumers? What is the image of our products (features/quality/price/packaging/service)? How did the market respond to our promotion and advertising? -How do store staff recommend personal clothes when consulting users' strategies? -Collect consumers' opinions and initiatives.
Analysis of the external premise of the photo studio-another basic agricultural work of the integrated marketing planning of the photo studio. Its goal and obligation is to understand the contents and methods of marketing planning. On the basis of market research and analysis of the external department of the studio, a set of zero-opening sales planning scheme is formulated for Rose Wedding Photography Co., Ltd. according to local conditions. The planning scheme will include the following 15 parts: (1) analysis of industry market characteristics, (2) analysis of competitive market and competitors, (3) analysis of studio marketing consulting strategy and problem diagnosis, (4) studio punctuality and market planning outline, (5) market positioning analysis, (6) brand planning extension analysis, (rush marketing channel design and repair. In the same scheme, plan and adopt market research activities (1 1), market expansion and details (12), capital and technology preemption strategy (13), studio civilization/self-owned capital flow analysis (14), and the implementation technology of sales strategy; (15) investment and benefit analysis
First of all, it is suggested that the wedding photography company make a comprehensive "diagnosis" of its website, including domain name selection, website search engine optimization (SEO), scientific login search engine, online advertising and so on.
Is there a good domain name? Domain names should be concise and easy to remember, easy to enter, and have certain connotations and meanings (for example, wedding online wed means marriage, ol means online). The choice of suffix is a new hot spot in recent years. But many China enterprises have begun to be keen on cn domain names.
Necessary website search engine optimization: avoid excessive use of pictures and Flash to determine the core keywords of the website, which are generally limited to five, usually the abbreviation of wedding photography company, Hangzhou wedding photography, etc. (there are many good keywords that everyone knows but didn't expect, so I won't say them here. If you are interested, you can contact me). Optimize the labels of each page (such as title, link and meta). Strive for the external links of active websites above 10 (external links are very important, and a website will simply close the website without external links), which is conducive to improving the PR value and ensuring frequent homepage updates. Marriage network provides free external links.
Whether the use of search engines is scientific: whether to create information sources suitable for search engines, the opportunities for web pages to be included by search engines and make effective information appear in the forefront of search engine results; The top display of effective information mainly includes several factors: the name of the website, the keywords provided, whether the description of the website (this description is super critical) matches the content submitted to the search engine, and whether the frequency, shape and location of keywords in the web page are appropriate.
The planning and delivery form of online advertising: how to combine picture advertising, text advertising, video advertising, interactive advertising and email advertising, and whether it is appropriate.
After the basic "diagnosis" of the wedding photography company's website, the wedding photography company can make the following adjustments: reset the main keywords to improve the natural ranking, buy a keyword ranking from a search engine, buy multiple keyword ranking services from multiple search engine service providers by mixed weaving, and then deploy according to the search habits of customers in different search engines, and finally achieve the most reasonable resource utilization-high return on investment. Statistical analysis of traffic is very important. It is necessary to know the basic situation of users visiting their own websites, so as to achieve more accurate marketing and advertising.
Network publicity, judging from the current wedding photography shops, most wedding photography studios do not pay attention to network publicity, which is also the main reason why wedding photography is so prosperous at present, but wedding photography studios are difficult to survive. In the new era, network promotion and marketing is a way that rises with the network. This marketing method is completely in line with the modern post-80s and post-90s groups. Abandoning this popular marketing method and choosing the old method is called paying attention to one thing and losing another.