brief introduction
At the age of 24 (1899), ferdinand porsche, the founder of Porsche, had invented the electric wheel cover motor, and at the Paris International Exhibition the following year, Porsche became famous all over the world. Porsche's distinctive features, beetle-like shape, rear-mounted engine and excellent performance made it a household name soon. Porsche 9 1 1 was exhibited at Frankfurt International Auto Show on 1963, and this design has a broad market until now. Its body designer is Ferdinand A Le Sander Porsche, the eldest son of Felipe Porsche, 928 Porsche with rear gearbox chassis and V-8 engine, 955 Porsche with new technology, and 9 1 1Carrera4 Porsche with electronically adjustable four-wheel drive system and no lifting body. These are the most important developments in recent years.
history
The history of Porsche can be traced back to 1900. Lohner-Porsche, the first car named after Porsche, was officially unveiled and caused a sensation. This two-seater sports car was designed by FerdinandPorsche. At that time, the 25-year-old Porsche was hired as a designer by Lohner Automobile Factory. He showed outstanding talent here.
Porsche 1875 was born in Austria, and his father was a white blacksmith. Ferdinand likes to be a blacksmith since he was a child, and he is also very interested in electricians. 1890 began to develop electric Gome gasoline electric vehicles.
1906, Porsche was transferred to the Austrian branch of Daimler Automobile Factory as technical director. In the next ten years, he designed many epoch-making new cars, such as Daimler-Benz SS and SSK sports cars, as well as Auto Union's GrandPrix cars, which were brilliant chapters in the German automobile industry. 1923 was promoted to chief engineer of Daimler General Factory. Daimler and Ben Ci Automobile Factory merged in 1926 to form the present Mercedes-Benz Automobile Factory.
During this period, Porsche suggested to Mercedes-Benz to produce a production car that everyone could afford, but it was rejected by the board of directors at that time. This forced the big Porsche to leave. 193 1 On March 6th, 2008, with the help of several investors, Porsche Grand set up a design company in Skatute to develop engines for automobiles, airplanes and ships. At the age of 24, Ferry Porsche also joined the design team. Later, the father and son began to work on the development plan of the public. Little known is that the wishes of the Porsche father and son actually coincide with the notorious Hitler at that time. Hitler also specially summoned Porsche to discuss this matter. In World War II, he also designed a tiger tank for Hitler that shocked the European battlefield. Because of his relationship with the German Nazis, he was arrested by the Americans after World War II and later handed over to France, where he spent two years in prison and was later put on hold.
Four years later (1935), the prototype car was born, which is Volkswagen's "Beetle". It has been continuously produced for more than 50 years and is the largest car model in the world. In 1930s, Big Porsche also designed three high-performance racing cars for AutoUnion, the predecessor of Audi Automobile Factory, which was also considered as the predecessor of Porsche sports cars.
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After World War II 1946, Porsche's design company moved to Austria, and Porsche Junior and its sister Louise Piech formally joined the management team. Louise became the daughter-in-law of the Pi He family, and since then, the two families have been closely linked.
With the help of a pair of sons and daughters, Big Porsche started the research and development of Porsche cars on the basis of "Beetle". Because both father and son have an unspeakable passion for performance, the first Porsche they developed was naturally a sports car famous for its performance, that is, the Porsche 356 from 1948. Like the Porsche sports car to be launched in the future, the 356 has a light body and a low drag coefficient. These characteristics make it unique. Porsche died on 195 1 after realizing his dream of building a sports car.
carry forward
After his father's death, Porsche Junior immediately shouldered the heavy responsibility of management. 1963,911,the most important model in Porsche history, was unveiled at the Frankfurt Motor Show.
In order to maintain and improve the quality of Porsche, in 197 1 year, Porsche built a modern R&D center and a large-scale testing ground in Weissach near the general factory.
Although the quality of Porsche is obvious to all, it suffered the most serious business crisis in the history of the factory in the mid-1980 s, and its automobile output dropped by half. After that, it took drastic price cuts and a third of its employees to stabilize its position.
It was not until 1993 that the Boxster concept car came out that Porsche's way of life was revealed. This small roadster was launched in 1996, which caused a buying craze all over the world. Porsche's legacy: the launch of a Volkswagen sports car with good quality and low price was finally realized more than 40 years after his death. 1998, Porsche pursued the victory and released a brand-new 91/convertible at the Geneva Motor Show.
Although the Porsche factory is currently run by professional managers, the Porsche family still owns most of the shares in the factory. According to statistics, the total assets owned by the family are as high as 5 billion marks.
Porsche product history
1900 Ronal/Porsche electric cars exhibited at the Paris Motor Show. The axle motors of this car are all designed by ferdinand porsche.
1928 Ferdinand, who is also the technical director and board member of DaimlerChrysler. Porsche invented the legendary Mercedes-Benz ss and ssk supercharged sports cars.
193 1 year, Ferdinand? Porsche established the Porsche Design and Manufacturing Office in Stuttgart, which is the predecessor of Porsche AG today.
1933 plans to produce model 32 cars, which is the originator of Volkswagen.
1936 In the spring, the first Volkswagen prototype was tested on the road for the first time, and the starting point of the test route was the location of Porsche Club in Stuttgart.
1938, under the guidance of ferdinand porsche, the first Volkswagen factory was built, and the Model 60 car gradually matured and finally finalized. However, World War II wiped out the production plan. Even so, Model 60 provided the foundation for kubelwagen. It was not until the end of the war that Volkswagen put into production at 1946.
1947, ferdinand porsche built a grand prix car in Austria, and the design and manufacturing office moved out of Stuttgart as early as 1944.
1948 under the leadership of Philip Porsche, a 356 sports car based on Volkswagen parts was born. This is the first sports car with a light metal chassis named after Porsche.
1950, Porsche moved back to Zuwenhausen near Stuttgart, which opened a new chapter in Porsche history. Then a new workshop was set up with the rented reutter body workshop, and Porsche became an independent automobile factory.
195 1 year, 356 won the 24 Hours of Le Mans at the same level and started his world racing career. From the beginning, racing has become an important activity of Porsche brand.
1953, Porsche 550 spyder, equipped with 1.5 liter engine, 4 camshafts, 1 10 horsepower.
1956, the10000th Porsche 356 commemorates the 25th anniversary of the company, and the10000th Porsche 356 left the production line.
1958,356 has been out for ten years, and more than 25,000 cars have been off the production line. 1965 stopped production, and the production quantity has reached 7736 1 vehicle.
196 1 year, Porsche began to develop cars with six-cylinder engines. Alexander, the son of Porsche? Porsche will do it.
1963, at the Frankfurt International Auto Show in 1963, Porsche introduced the successor of 356, 9 1 1. 9 1 1 models retain the basic idea of installing an air-cooled engine at the rear, and its charm has not diminished until today.
1964, Porsche 9 1 1 put into production.
1969, Porsche won the official car world championship for the second time. The following year, 9 1 1 won the Dicarlo Rally.
1970, Porsche 9 17 (4.5-Lite 12 cylinder opposed engine) made its debut in Geneva and won many world championships.
197 1, and established the Vesic R&D Center.
1972, in Chairman [picture of quotation] Feli? Under the leadership of Porsche, the company went public.
The birth of 1974, 9 1 1 Turbo(930 model) opened a new era in Porsche history, which is an exhaust gas supercharged car. Porsche is the first manufacturer to apply electroplated body to series models.
1975, Porsche introduced the 924, which is the first sports car with front engine, gearbox and rear drive.
1977, Porsche introduced the 928, which was equipped with an inter-axle drive, a v8 engine and an aluminum chassis. 1978, becoming the first sports car to win the "Best Model of the Year".
1983, the display of "Group B" technical research results at Frankfurt International Auto Show promoted the development of the four-wheel drive 959 model, and then the model was limited to production.
1986, becoming the first sports car to win the Paris-Dakar cross-country championship.
1989, in Feli? At the 80th birthday celebration of Porsche, the classic 911Carrera 2 (964) came out with a brand-new manual/automatic integrated gearbox.
1993, at the Detroit Auto Show, Porsche introduced a brand-new research achievement-the convertible boxster equipped with an intermediate engine.
From 65438 to 0996, boxster was introduced into the market, which greatly revived the market of Porsche brand.
1997, the new 9 1 1 carrera coupe becomes faster, safer, cleaner and stronger. Besides, it is lighter than its predecessor. In addition, it also adopts water-cooled engine and six-cylinder four-valve technology.
The evolution of1998,911has been continued on the new convertible.
A brief history of Porsche automobile factory
1948 introduced the first sports car 356.
Ferdinand porsche died in 195 1 at the age of 76. For the first time, he won the 24 Hours of Le Mans with 356.
1952 the ring synchronizer came out.
550 was launched on 1953 and won the first prize in various competitions.
1963 9 1 1
1965 365 production stopped after 75,000 vehicles were produced.
1966 The first 100 Porsche sports car leaves the factory.
1967 launches 9 1 1S(2.0)
1968 launches 9 1 1T(2.0)
1969 launches 9 14, 908/02, 9 17.
The turbocharger was developed in 197 1.
1972, Porsche was restructured into a stock-listed company, with Felipe Porsche as the chairman of the board of supervisors, and the Porsche R&D Center was established.
1973 introduces 9 17/30, and adopts double turbochargers, which can output amazing 1 100 horsepower.
1975 introduced the 924, the first Porsche sports car with a water-cooled front engine.
1977 The 250,000th Porsche sports car leaves the factory, and the 928 with water-cooled front V8 engine is introduced.
198 1 introduced 944 and 9 1 1 four-wheel drive models.
1987 launches 959
1988 introduced 9 1 1 Carrera 4 with electronic four-wheel drive system.
The Tiptronic transmission system of 1990 is matched on 9 1 1 Carrera2 for the first time.
199 1 year introduced the 968 with front engine.
Boxster concept car released in 1993
1995 introduced 9 1 1 Tarraga and 91/turbo which can generate 400 horsepower.
1996 released the production version of Boxster at the Geneva Motor Show.
1997 introduced a new modified 9 1 1 Carrera, equipped with a water-cooled engine for the first time.
1998 introduces the new 9 1 1 convertible /9 1 1GT 1 racing car.
Felipe Porsche died on March 27th.
At the age of 24 (1899), ferdinand porsche, the founder of Porsche, had invented the electric wheel cover motor, and at the Paris International Exhibition the following year, Porsche became famous all over the world. Porsche's distinctive features, beetle-like shape, rear-mounted engine and excellent performance made it a household name soon. Porsche 9 1 1 was exhibited at Frankfurt International Auto Show on 1963, and this design has a broad market until now. Its body designer is Ferdinand A Le Sander Porsche, the eldest son of Felipe Porsche, 928 Porsche with rear gearbox chassis and V-8 engine, 955 Porsche with new technology, and 9 1 1Carrera4 Porsche with electronically adjustable four-wheel drive system and no lifting body. These are the most important developments in recent years.
The brand of this enterprise ranks137th in the top 500 world brands in 2006 compiled by the World Brand Lab.
The Origin of Logo Design
The English logo of Porsche adopts the surname of ferdinand porsche, the founder of German Porsche. The graphic logo adopts the shield emblem of Stuttgart where the company is located. The word "PORSCHE" on the top of the trademark indicates that the trademark belongs to Porsche Design Company; The word "Stuttgart" in the trademark is above the horse, indicating that the company is headquartered in Stuttgart; In the middle of the trademark is a good horse, which means that Stuttgart is rich in a rare stallion; On the upper left and lower right of the trademark are the patterns of antlers, indicating that Stuttgart was once a good place for hunting. The yellow stripes on the upper right and lower left of the trademark represent the color of mature wheat, which means that the grain is abundant, the black in the trademark represents fertile land, and the red in the trademark symbolizes people's wisdom and love for nature, thus forming a delicate, delicate and beautiful pastoral landscape, showing Porsche's glorious past and foretelling Porsche's bright future and excellent Porsche sports car!
Existing series
9 1 1
Paprika
Boxster
crocodile
brand marketing
Porsche-continuous driving stimulation
In the past five years, Porsche's advertising has been represented by Camic Lynch advertising company. With the continuous expansion of the market, the number of magazine advertisements is also increasing. Magazine marketing played a decisive role when the first Porsche sport utility vehicle went on the market.
President Camic Lynch said, "Our market share is constantly expanding, but the basis of the marketing campaign remains the same, that is,' Porsche brings you unique driving pleasure', which is an experience orientation. Although the best way to experience it is to sit in the Porsche cab for a test drive, not everyone has the opportunity to test drive. In view of this, we try our best to reproduce this experience for consumers and strive to vividly reproduce this exciting feeling in the implementation. Making efforts in brand building is precisely the advantage of magazines. "
An advertisement in a Cayenne magazine showed an exciting experience: a Porsche sped along a deserted street at night and narrated, "Do you really need to drive 450 horsepower to buy diapers?" "Have you ever run out of diapers?" Then there is a short copy: "convenience stores are not much faster ... when you need speed most, only Porsche sport utility vehicles."
Porsche's advertisements have always been known for their elegance and style, with the slogan "Porsche, irreplaceable" as the finishing touch. This feature is reflected in an advertisement showing the classic Porsche 9 1 1 series: a yellow Carrera is hidden in the vibrant green trees, and the advertisement title is: "As long as you start the engine, your confidence in human beings will be completely restored."
President Camic Lynch said: "Although Porsche has put in many TV advertisements and online advertisements, magazine advertisements are irreplaceable, because magazines not only have the ability to accurately reach the audience, but also have a very close relationship with readers. In the past, the main media of Porsche advertising activities have always been magazines aimed at car fans, such as cars, famous cars, car trends and roads, and now it also includes some lifestyle, sports and business journals. "
"For an elegant brand like Porsche, the way of advertising information dissemination must suit the brand's personality. Magazine advertising has extraordinary sensibility and appeal, which provides us with a suitable carrier. The * * * of the two is self-evident: Porsche magazine advertisements are real works of art, just like the Porsche brand itself; The charm of magazines is irresistible, and it even makes people have an impulse to tear down magazine advertisements and collect them. Magazines provide brands with an interactive platform that is deeply connected with consumers to the greatest extent, which is beyond the reach of other media. In addition, magazines are completely independent media, and readers can do whatever they want without worrying about other people's feelings. You can freely choose the reading environment. For example, when you are alone, you can put your feet on the table to read, or you can choose to read outdoors. In a word, you don't have any burdens or restrictions. It's completely voluntary. You decide when and where to spend quality time with the magazine. I don't know what other media can be like magazines We are interested in the control of magazine media, hoping to impress readers at the moment when they devote themselves wholeheartedly. Even today, with the increasing arrival rate of TV advertisements, TV media can't bring added value, effect and deep interaction to magazines. "
Make use of the magazine's powerful goal and authoritative image to establish brand influence.
Classic history
Classic History Porsche's automobile manufacturing history has been more than 100 years. The first car named Porsche was completed in Austria on 1948. This historic Porsche 356 is a dream sports car designed by Porsche, based on the VolkswagenBeetle developed by his father. From the birth of the first Porsche 356 to the discontinuation of 1965 356, a total of 78,000 Porsche 356s were sold worldwide, thus establishing Porsche's position in the sports car industry. Since the first 356 came out, it won the championship of InnsbruckCityRace with 1948, which wrote the first page of racing history for Porsche, and then made countless contributions on the track.
The birth of Porsche 9 1 1 swept the automobile industry. Starting from 1963, the most popular high-tech sports car in the history of this car is not only the sports car with the longest model, but also comparable in popularity to the Volkswagen Scarab. Under the strict requirements of building cars, Porsche will continue the tradition of pure sports cars in addition to maintaining perfect standards. Feli? Ferd-inand "Ferry" Porsche, the founder of the famous German sports car Porsche, died in Austria on March 27th at the age of 88. Dr Porsche has made outstanding contributions to the modern history of sports cars. He designed and manufactured the first sports car 50 years ago and named it Porsche, which is the famous Porsche sports car. Dr. Porsche, known as Feli, has been developing Porsche into a leading professional sports car company with a steady management attitude since he founded Porsche in 1950s.
Philip Porsche is also a great hero of Volkswagen. The Scarab car he designed for Volkswagen in 1934 is the best-selling car in the world. In the past decades, Dr. Porsche has been awarded numerous awards, such as the German National Service Medal, the Stujia Citizen Medal and the honorary citizen title of his hometown WeinerNeustadt, which represents the recognition of his contributions from all walks of life. The Porsche family, the original factory and friends from all walks of life deeply regret the death of this parent, and the original factory will hold a mourning ceremony in Stuga. Dr Porsche inherited his scientific talent from his father. Dr. Porsche once said in an interview: "I was born to be with cars." He was born in WeinerNeustadt on September 1909, when his father ferdinand porsche won the Semmering Mountain cross-country race in an Austrian-Daimler car. Dr Porsche was named Ferdinand Tony Ernst, but people like to call him Feli.
Philip Porsche inherited his father's passion for cars and scientific talent. At the age of ten, he often followed his father's car. At the age of sixteen, he got a special driver's license. His father, ferdinand porsche, was then the technical director of Daimler-Motorola in Stujia, and he introduced automobile technology in his teens. Phil Porsche has been working there since his father 193 1 founded the design company, and 1938 became the director of the inspection department. Starting from 1939, Old Porsche is responsible for coordinating Volkswagen's factory in Wolfsburg, while Feli Porsche is the management director of Porsche in Zuwenhausen, and at 1940, he is the executive manager of the whole factory. Since July 1946, Dr. Porsche and his sister Louise * * * have assumed the management responsibility of Porsche Company, and the first car named Porsche came from him. This 356 1 sports car with a mid-engine was born in Gmond on July 1948 under the supervision of Dr. Porsche, and the other 52 356 cars were. By then, Dr. Porsche had demonstrated his outstanding leadership. His father was imprisoned in France at that time, but he was still able to unite a group of top engineers under his father to continue to work hard to develop products. By then, Dr. Porsche had demonstrated his outstanding leadership. 1949, Dr. Porsche moved from Austria to Zuwenhausen in Stuga with engineers and started a new career. They develop products for other car companies and prepare their own products at the same time. 356 was officially mass-produced on 1950. Dr. Porsche has extremely high requirements for cars named after himself. With the product spirit of speed, honesty and high quality, he has created one legendary sports car after another.
Porsche soon occupied a place in the automobile market. Under the leadership of Felipe Porsche, Porsche has steadily expanded in the sports car market. 356, 9 1 1 have all become irreplaceable classic models, and a series of models have been derived. Leading sports car technology, outstanding design, considerate safety design, intelligent equipment and unparalleled driving pleasure have laid a solid foundation for Porsche's personalized sports car. Felipe Porsche has always advocated applying the successful experience of racing to road sports cars, and transformed Porsche into a listed company in 1972, and served as a director together with the Piech family. 1March 9, 990, resigned as chairman of the board of directors of Porsche and became honorary chairman for life.
Biography of Dr. Feili Porsche 1909 ferdinand porsche (also known as Feili) was born in Weinanustadt, studied in Weinanustadt and Stuttgart-Badkanstadt when he was young, and then received professional mechanical training in Bosch, Stuttgart.
193 1 worked as a designer in the research and development room (Dr.Ing.H.c.FerdinandPorsche) established by my father ferdinand porsche in Stuga.
1932 is responsible for the extension of testing and coordination, and participates in the design and development of AutoUnionGrandPrix.
1934 became the head of the road test department of Volkswagen.
1935 married DorotheaReitz and had four children.
1938 became the head of the testing department, and his father's R&D room was moved to Zuwenhausen in Stuga in the same year.
1940 became the executive director of Porsche Enterprise. 1945 Due to World War II, the company moved to Gmond, Austria. The research and development of Porsche356, the first new car named Porsche Order, also started in the same year.
1948 The first Porsche 356 sports car was completed in June, equipped with a mid-engine and capable of outputting 35 German horsepower.
1948 After Gmund produced 52 Porsche 356s, Feli moved the factory and most employees back to Zuwenhausen in Stuja and reorganized the R&D room.
1950 started mass production of Porsche 356 sedan in Zuwenhausen.
1965 was awarded the honorary doctor of science and technology (Dr. Techn. E.h.), awarded by Vienna Institute of Science and Technology.
1972 Feli was elected as the chairman of the board of directors of Porsche, which was then a publicly listed company.
1975 was awarded the "GrandGoldenDecoration" in Vienna by the Austrian government.
1978 won the WilhelmExnerMedal medal. 1979 LotharSpath, Mayor of Baden-Wü rttemberg, awarded the German National Service Medal on his seventieth birthday in recognition of his outstanding contribution to Germany.
198 1 won the gold medal of the Society of Automotive Engineers and was awarded an honorary citizen by ZellandamSee, Austria.
LotharSpath, Mayor of Baden-Wü rttemberg, awarded the title of honorary professor. 1985 honorary title SenatorE.h was awarded by Stuga University.
September 19 1989 was awarded the Outstanding Contribution Medal by the Economic Director of Baden-Wü rttemberg in recognition of its outstanding contribution to the city. On his 80th birthday, he was awarded the Stuga Citizen Medal in recognition of his contribution to the city's economic development.
1990 became honorary chairman of the board of directors of Porsche ag.
1993 Became Chairman of Porsche Lifetime Honorary Board of Directors.
1994 was awarded the honorary citizen of Vienna New Town, Austria on September 2 1 in recognition of its outstanding contribution to Austria.
After reading the introduction of Porsche, do you think Porsche can rank among the top sports car brands in the world?