Pursuing China's traditional culture and seeking philosophy of life from it has become the common pursuit of more and more people, so it has become a trend to promote Chinese studies among some high-knowledge people.

Bayu culture is an important part of China culture and plays an important role in promoting the development of China culture. Among them, Bayu wedding custom culture is still distinctive, which contains the simple cultural background of Bayu folk tradition and is one of the characteristics of Bayu culture.

The image of Jinyang Chongqing restored the original flavor of Jiangbei ancient town in the hinterland of Bayu, Chongqing and Guizhou, including history and culture, and showed the world a masterpiece undertaking historical projects.

She not only becomes a key to interpret the Bayu culture and the connotation of old Chongqing, but also explains the original intention of Chongqing image commercial street, which stems from protecting cultural relics and cherishing history. Its good intentions are similar to the spirit of Chongqing Jinyang Real Estate Development Co., Ltd., a well-known real estate enterprise with a deep sense of historical responsibility, which has devoted itself to making unremitting efforts to create real estate classics for many years.

Based on this, I would like to take this Xiang Ying Bayu Folk Wedding in Chongqing as an opportunity to promote Chongqing Xiang Ying Commercial Street, build my hometown and promote Chinese studies.

Two. Overview of activities

1. Activity time: June 200710: 00-June 14: 00.

2. Location: Xiang Ying Commercial Street, Nan 'an District, Chongqing.

3. Activity preparation:

Organizer: Chongqing Jinyang Real Estate Development Co., Ltd.

Entrusted organizer: Chongqing Judie Advertising Co., Ltd.

4, activity positioning:

A, a huge wedding in Bayu area at the end of Yuan Dynasty and the beginning of Ming Dynasty.

B, relatives and friends of Jinyang newlyweds and major media in Chongqing participated in a grand event to promote Chinese studies.

C, a number of media teamed up to create momentum, Chongqing image commercial street brand promotion activities.

5. Purpose of the activity:

I wish a couple in Jinyang Company a happy marriage.

B. Today, many buildings only focus on functional use, ignoring the bearing of architectural culture. The cultural connotation and spiritual characteristics of the building are being ignored, so that the guests present can personally feel the historical classic architectural masterpieces brought by Jinyang Real Estate Development Company, so that Chongqing image commercial street can be widely spread and attract more target groups to pay attention to this event and Chongqing image.

C. provide people with an opportunity to promote Chinese studies through wedding activities.

D. Become one of the representatives of Chongqing tourist attractions, that is, Bayu characteristic culture.

This activity can attract more investors.

F, attract the attention and support of the mass media, * * and the people.